Changing Focus

Changing Focus: Kodak and the Battle to Save a Great American Company
AuthorAlecia Swasy
LanguageEnglish
SubjectKodak
GenreNon-fiction
PublisherCrown Business
Publication date
1997
Publication placeUnited States
ISBN0-8129-2463-0

Changing Focus: Kodak and the Battle to Save a Great American Company is a book about the corporate history and future of the Kodak corporation. In particular, it discusses Kodak's efforts to maintain and diversity its photography businesses in the face of challenges from digital photography, and the mixed results of these efforts.

Further reading

  • Swasy, Alecia (1997). Changing focus: Kodak and the battle to save a great American company. New York: Crown Business. ISBN 0-8129-2463-0. LCC: HD9708

References


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