Casamigos

Casamigos
Company typePrivate
Founded2013, United States
FoundersGeorge Clooney, Rande Gerber, Mike Meldman
ProductsTequila
RevenueIncrease US$6 million [1]
Number of employees
74 [1]
ParentDiageo
Websitecasamigostequila.com

Casamigos, often Casamigos Tequila, is an American tequila company founded by George Clooney, Rande Gerber and Mike Meldman. It has been owned by Diageo since 2017.[2]

Casamigos went on to become the fastest-growing spirits brand of 2022.[3][4][5] Friends Gerber and Clooney started the company intending to make tequila according to their personal tastes and for their personal use, with no intent of taking the company public.[6] The name Casamigos comes from the Spanish casa (house) and amigos (friends), thus "house of friends."[7]

It was purchased in June 2017 by the multinational beverage company Diageo for $700 million plus up to a further $300 million based on the brand's performance.[8] The purchase equated to Diageo paying almost $500 a bottle.[9]

See also

References

  1. ^ a b "Working At Casamigos: Employee Reviews and Culture". www.zippia.com. May 18, 2020.
  2. ^ Solo-Lyons, Natasha. "Rande Gerber told us how he made Casamigos a billion-dollar tequila brand with hands-on leadership and no yes-men". Business Insider.
  3. ^ "George Clooney's Casamigos Tequila named fastest-growing spirits brand". The Drinks Business. August 1, 2022.
  4. ^ Julia Kollewe (June 22, 2017). "George Clooney sells his tequila company for up to $1bn | Business". The Guardian. Retrieved March 20, 2021.
  5. ^ Natalie Robehmed (June 21, 2017). "George Clooney Could Get Up To $233 Million From Casamigos Tequila Sale". Forbes.com. Retrieved March 20, 2021.
  6. ^ Elkins, Kathleen (July 24, 2017). "How George Clooney accidentally started a billion-dollar tequila company". CNBC. Retrieved July 30, 2017.
  7. ^ "George Clooney's tequila firm Casamigos sells for $1bn". BBC News. June 21, 2017. Retrieved March 20, 2021.
  8. ^ Fontanella-Khan, James; Massoudi, Arash; Vandevelde, Mark (June 21, 2017). "Diageo pays up to $1bn for George Clooney tequila brand". Financial Times. Retrieved June 23, 2017.
  9. ^ Wilmot, Stephen (June 22, 2017). "Why Diageo Is Paying $500 a Bottle for George Clooney's Tequila". The Wall Street Journal. United States. Retrieved July 1, 2017.