In 1919, William Wrigley Jr. gained control of Avalon and oversaw much of its development, including the construction of the landmark Catalina Casino. From the late 19th century to the early 20th century, several different developers tried to develop Avalon into a resort destination community, but most before Wrigley went bankrupt.
The population was 3,460 at the 2020 census. Avalon attracts about 1 million visitors a year and is frequently visited by cruise ships. Before European colonization, the island was inhabited by the Tongva people.
Prior to the modern era, Avalon Bay was inhabited by people of the Gabrielino/Tongva tribe. The island was a major source of soapstone to the Tongva, who used the material to make stone vessels for cooking.[5] The Tongva called the island Pimu or Pimugna and referred to themselves as the Pimugnans.[6] However, by the 1830s, the entire island's native population had either died off, or had undergone forcible relocation to the mainland to work in the missions or as ranch hands for the many private land owners.[7]
In the 1860s, German immigrant Augustus William Timms ran a sheep herding business on Catalina Island. One of his vessels, the Rosita, would also ferry pleasure seekers across the channel to Avalon Bay for bathing and fishing. The settlement in Avalon was then referred to as Timms's Landing in his honor. By the summer of 1883, there were thirty tents and three wooden buildings at Timms's Landing.[8]
The first owner to try to develop Avalon Bay into a resort destination was George Shatto, a real estate speculator from Grand Rapids, Michigan. Shatto purchased the island for $200,000 from the estate of James Lick at the height of a real estateboom in Southern California in 1887.[9] Shatto created the settlement that would become Avalon, and can be credited with building the town's first hotel, the original Hotel Metropole, and pier.[10] Though early maps labeled the town Shatto, Shatto's sister-in-law Etta Whitney came up with the permanent name of Avalon in reference from a poem by Lord Tennyson called "Idylls of the King" about the legend of King Arthur (which features an island of the same name).[11] Shatto laid out Avalon's streets, and introduced it as a vacation destination to the general public. Despite Shatto's efforts, in a few years he had to default on his loan and the island went back to the Lick estate.[12]
Avalon Bay from the north, ca.1900Avalon Bay around 1910 from the south, before the construction of the Catalina Casino
The sons of Phineas Banning bought the island in 1891 from the Lick estate and established the Santa Catalina Island Company to develop it as a resort. The Banning brothers fulfilled Shatto's dream of making Avalon a resort community. They built a dance pavilion in the center of town, made additions to the Hotel Metropole and steamer-wharf, built an aquarium, and created the Pilgrim Club (a gambling club for men only).[7] Just as the Bannings were anticipating the construction of a new, Hotel Saint Catherine, their efforts were set back on November 29, 1915, when a fire burned half of Avalon's buildings, including six hotels and several clubs.[12] In 1919, due to debt related to the 1915 fire and a general decline in tourism during World War I, the Bannings were forced to sell the island in shares.[7]
William Wrigley, Jr. took control of Avalon in 1919
In February 1919, chewing gum magnate William Wrigley, Jr. bought a controlling interest in Santa Catalina Island and its associated properties from the Banning Brothers.[13] Wrigley devoted himself to preserving and promoting it, investing millions in needed infrastructure and attractions, including the construction of the new Catalina Casino, completed May 29, 1929.[14] In order to encourage growth, Wrigley purchased additional steamships to service Avalon, including the SS Virginia (renamed the SS Avalon) and the SS Catalina which was launched on the morning of May 3, 1924.[15] Wrigley also brought attention to the town of Avalon by having his Chicago Cubs use the island for the team's spring training from 1921 to 1951, absent the war years of 1942–45.[7] The ball field was at the southwest border of Avalon, between Tremont Street and the golf course.
Following the death of William Wrigley, Jr. in 1932, his son Philip K. Wrigley took over the Santa Catalina Island Company. Philip continued his father's work in the improvement of the infrastructure of the City of Avalon.[7] During World War II, the island was closed to tourists and used for military training facilities, including a U.S. Maritime Service training facility in Avalon.[16] Catalina's steamships were expropriated for use as troop transports, and the U.S. Maritime Service set up a training facility in Avalon.[7]
The Maritime Service announced on September 19, 1945, that the facility would soon be abandoned and all apprentice seaman on the west coast trained aboard three ocean-going vessels at Long Beach.[17]
In 1975, Philip Wrigley deeded the Wrigley shares in the Santa Catalina Island Company to the Catalina Island Conservancy that he had helped create. The Conservancy now stewards 88 percent of the island, primarily outside of the City of Avalon.[18] The Santa Catalina Island Company maintains control of much of its resort properties and operations within the City of Avalon. It still owns and operates many of the main tourist attractions in Avalon, including the Catalina Visitors Country Club, Catalina Island Golf Course, Descanso Beach Club and the Casino Ballroom.[19]
In May 2007, the Island Fire burned 4,750 acres (19.2 km2) of land just outside Avalon's city limits. Over 200 firefighting recruits were brought over by U.S. Marinehovercraft and helicopter to protect the city. Ultimately, only one residence and six commercial structures were destroyed.[20][21]
In February 2011, water regulators cited the city for letting tens of thousands of gallons of sewage reach the ocean in six spills since 2005. A report in June 2011 by the Natural Resources Defense Council listed Avalon as having one of the 10 most chronically polluted beaches in the United States. The pollution was caused by the city's sewer system, made of century-old clay and metal pipes. By 2011, the city had spent $3.5 million testing and rehabilitating sewer lines, but the water was no cleaner.[22] In February 2012, a cease and desist order was issued against the city for illegally discharging polluted water into the bay. After the cease and desist order, the city invested an additional $5.7 million on sewer main improvements and inspection and tracking systems. As a result of these efforts, the 2014 report showed that water quality had improved, and Avalon Beach was removed from the list of the most polluted beaches.[23][24]
In the 2010s, the Santa Catalina Island Company began a series of projects to upgrade the tourist amenities in Avalon, including the installation of a zip line at Descanso Beach.[25] By 2014, the Santa Catalina Island Company was working on a number of redevelopment and remodeling projects, including a spa, aquatic facility, community center, new hotel, and 120 new homes. The largest project was a new $6-million museum building on Metropole Street to replace the old location in the Casino building. Some community members, including a member of the City Council, expressed concerns about the pace of the changes to the town.[26]
The City of Avalon is oriented around Avalon Bay, with the harbor and beaches forming the center of the town's activity. The Cabrillo Mole, located at the south end of the harbor, acts both as a breakwater and the main docks for the cross-channel passenger boats.[29] Many of the commercial businesses dedicated to serving visitors are located along the Crescent Street pedestrian mall, which runs just behind the three main beaches of Avalon Bay. The pedestrian walkway is adorned throughout with decorative pavers, fountains, palm trees, and a decorative serpentine seawall. Many of these features were introduced to Avalon during an extensive re-design undertaken by Philip K. Wrigley in 1934.[7] Extending out into the center of the harbor is the green Pleasure Pier. The north end of the harbor is dominated by the Catalina Casino. Built in a style described as a cross between Art Deco and Mediterranean Revival, the Casino serves as Avalon's most distinctive landmark.[30]
Outside of the bay and just north of the Casino is Descanso Beach, a private beach, entertainment and meetings venue run by the Santa Catalina Island Company.[31] At the farthest north end of town are the Hamilton Cove condominiums, a gated community consisting mostly of second homes.[32] South of the bay is Lovers Cove dive park, a marine reserve frequented by both snorkelers and the classic glass-bottom boat tours.[33] Further south still is Pebbly Beach, an industrial area home to the Pebbly Beach Seaplane Base & Heliport[34] and Pebbly Beach Generating Station, where Avalon gets its power.[35]
Most of the residential units in Avalon are tucked away off of the beachfront, either in the flat lands further back into the canyon or on the hills that constitute the sides of Avalon Valley. Many of the major municipal amenities are located even further into the canyon, including City Hall, the fire station, the Catalina Island Medical Center, and Avalon Schools. The William Wrigley Jr. Summer Cottage, also known as Mount Ada, is now a hotel. The Wrigley Memorial and Botanical Gardens are located at the farthest end of town away from the bay.[36] The Memorial prominently features native Catalina Island building materials, including the famous pottery and tile that were made on the island from 1927 through 1937.[37]
Climate
Avalon has a semi-arid climate (Koppen: BSk), with mild temperatures year-round. The National Weather Service maintained a cooperative station at the Avalon Pleasure Pier from 1909 through 1988. Average January temperatures are a maximum of 64.6 °F (18.1 °C) and a minimum of 49.3 °F (9.6 °C) and average August temperatures are a maximum of 75.4 °F (24.1 °C) and a minimum of 64.1 °F (17.8 °C). The highest recorded temperature was 105.1 °F (40.6 °C) on July 6, 2018, during a major Southern California heatwave,[38] and the lowest recorded temperature was 29 °F (−2 °C) on January 2, 1973.[39]
Annual average precipitation is 11.88 inches (30.2 cm) and there are 34 days with measurable precipitation. The wettest year was 1983 with 34.54 inches (87.7 cm) and the driest year was 1953 with 4.10 inches (10.4 cm). The most rainfall in one month was 11.68 inches (29.7 cm) in May 1921. The most rainfall in 24 hours was 6.75 inches (17.1 cm) on October 22, 1941. Weather records are still maintained at the Santa Catalina airport.[39]
Climate data for Avalon, California (Avalon Pleasure Pier) (1909–1988)
The 2010 United States Census[42] reported that Avalon had a population of 3,728. The population density was 1,269.2 inhabitants per square mile (490.0/km2). The racial makeup of Avalon was 2,313 (62.0%) White (41.1% Non-Hispanic White),[43] 20 (0.5%) African American, 22 (0.6%) Native American, 49 (1.3%) Asian, 13 (0.3%) Pacific Islander, 1,137 (30.5%) from other races, and 174 (4.7%) from two or more races. Hispanic or Latino of any race were 2,079 persons (55.8%).
The Census reported that 3,721 people (99.8% of the population) lived in households, 0 (0%) lived in non-institutionalized group quarters, and 7 (0.2%) were institutionalized.
There were 1,473 households, out of which 488 (33.1%) had children under the age of 18 living in them, 641 (43.5%) were opposite-sex married couples living together, 160 (10.9%) had a female householder with no husband present, 90 (6.1%) had a male householder with no wife present. There were 110 (7.5%) unmarried opposite-sex partnerships, and 5 (0.3%) same-sex married couples or partnerships. 461 households (31.3%) were made up of individuals, and 125 (8.5%) had someone living alone who was 65 years of age or older. The average household size was 2.53. There were 891 families (60.5% of all households); the average family size was 3.25.
The population was spread out, with 960 people (25.8%) under the age of 18, 316 people (8.5%) aged 18 to 24, 953 people (25.6%) aged 25 to 44, 1,093 people (29.3%) aged 45 to 64, and 406 people (10.9%) who were 65 years of age or older. The median age was 37.7 years. For every 100 females, there were 102.8 males. For every 100 females age 18 and over, there were 98.6 males.
There were 2,266 housing units at an average density of 771.5 per square mile (297.9/km2), of which 383 (26.0%) were owner-occupied, and 1,090 (74.0%) were occupied by renters. The homeowner vacancy rate was 4.7%; the rental vacancy rate was 10.7%. 801 people (21.5% of the population) lived in owner-occupied housing units and 2,920 people (78.3%) lived in rental housing units.
According to the 2010 United States Census, Avalon had a median household income of $65,433, with 12.5% of the population living below the federal poverty line.[43]
2000
As of the census[43] of 2000, there were 3,127 people, 1,158 households, and 719 families residing in the city. The population density was 1,112.4 inhabitants per square mile (429.5/km2). There were 1,839 housing units at an average density of 654.2 per square mile (252.6/km2). The racial makeup of the city was 71.6% White, 0.7% Black, 1.0% Native American, 0.6% Asian, 0.2% Pacific Islander, 20.4% from other races, and 5.4% from two or more races. 46.0% of the population were Hispanic or Latino of any race.[43]
There were 1,158 households, out of which 38.3% had children under the age of 18 living with them, 44.0% were married couples living together, 11.2% had a female householder with no husband present, and 37.9% were non-families. 31.3% of all households were made up of individuals, and 10.3% had someone living alone who was 65 years of age or older. The average household size was 2.65 and the average family size was 3.38.[43]
In the city, the population was spread out, with 30.3% under the age of 18, 7.7% from 18 to 24, 30.2% from 25 to 44, 21.7% from 45 to 64, and 10.1% who were 65 years of age or older. The median age was 34 years. For every 100 females, there were 99.4 males. For every 100 females age 18 and over, there were 98.2 males.[43]
The median income for a household in the city was $39,327, and the median income for a family was $46,406. Males had a median income of $30,789 versus $24,643 for females. The per capita income for the city was $21,032. About 9.2% of families and 10.4% of the population were below the poverty line, including 11.5% of those under age 18 and 4.6% of those age 65 or over.[43]
Economy
Beachgoers and tourists are major contributors to Avalon's economy
Avalon is a resort community and has a primarily tourist-based economy. As of 2016, 38.4% of the employed population worked in the arts, entertainment, recreation, accommodation and food services industries. An additional 13% worked in retail trade and 7% in real estate, rental, and leasing. Other major sources of employment in Avalon included education and healthcare (8%), construction (3%), transportation and warehousing (9%), and other services except public administration (8%)[43] Overall, there were a total of 202 establishments with a combined annual payroll of $90 million as of 2012.[43] The Love Catalina Island Tourism Authority operates as the official Destination Marketing Organization (DMO) for the island and hosts a Visitor Center open 364 days a year on the Green Pleasure Pier.[44]
The city's poverty rate is 14.0% and the number of families in poverty stands at 11.9%.[43] The unemployment rate stood at 3.7% as of October 2014, compared to 7.9% in Los Angeles County as a whole.[45]
Government
Avalon City Hall front entrance, 2014
The municipal government of the City of Avalon is of the council–manager type. The Mayor is elected to serve a two-year term while the City Councilors are elected to four-year terms. The City Manager is the executive officer of the city and is appointed directly by the City Council. The new City Hall was completed June 8, 2004. It contains local government offices as well as the council chambers.[2]
Avalon has voted for Democrats in the last four presidential elections, and has also displayed some independent leanings.[51] In 2016, both Donald Trump and Hillary Clinton received a lower percentage of the vote than the previous nominees of their respective parties had received.[52][53] In 1992, independent candidate Ross Perot carried the city with 323 votes to George H.W. Bush's 315.[54]
Avalon city vote by party in presidential elections
There are two preschools within the City of Avalon, Catalina Kid Ventures and Pre-School Learning for Avalon Youth (P.L.A.Y.). Kid Ventures is located next to City Hall and is funded through the city support, tuition payments, and charitable donations.[66] P.L.A.Y. is a cooperative preschool that is tucked further back into the canyon at 4 Bird Park Canyon Road. It is located at the site of the former Bird Park, which itself was built from materials left over from the demolition of the original Sugarloaf Casino.[67]
For K-12 education, children attend Avalon School. Avalon Schools are part of the Long Beach Unified School District. It is divided into an elementary, middle, and high school, but a single principal administers all three levels of education.[68] The campus is composed of three Mission Style buildings, a gymnasium, four secondary bungalows, and sixteen elementary bungalows.[68] For high school sports, Avalon is a member of the CIF Southern Section.[69] The school mascot is the Lancer. The teams are referred to either as the "Avalon Lancers" or "Lancers". Home games are played in Avalon, and visiting teams must travel by boat to the island in order to make the games. In turn, the Lancers travel to the mainland for away games.[70]
Children in Avalon have one other option for elementary education. Children may also study at the private Avalon Christian School, located on 346 Catalina Avenue.[71] Students then attend Avalon Schools for junior high and high school education. In 2014, LBUSD closed their long-time one-room school, Two Harbors Elementary School, at Two Harbors in unincorporated Los Angeles County, citing that just two 4th grade students remained within Two Harbors.
Transportation
Catalina Express leaving Long Beach for Avalon, 2008
The city is served by several high-speed passenger boats with daily services such as the Catalina Express to San Pedro in Los Angeles; Long Beach; and Dana Point. Daily service is also provided by the Catalina Flyer to Newport Beach in Orange County. Private vessels that come to Avalon Harbor are assigned a mooring by the Avalon Harbor Patrol on a first-come, first-served basis. Boaters can get from their vessels to shore either by mooring their dinghies at one of the dinghy docks, or by catching a ride on a private shoreboat.[72]
Two examples of "autoettes" in Avalon, a Mini and a golf cart
The main method of transportation within the city is by small gasoline or electric powered motorcars referred to locally as "autoettes". These include numerous golf carts and similarly sized vehicles. Vehicles under 55 inches (140 cm) wide, 120 inches (300 cm) long, and less than 1,800 pounds (820 kg) may qualify as an autoette. Any resident may acquire an autoette permit with the restriction of one permit per household. It is very difficult for a private citizen to get a permit to have a full-size vehicle in Avalon. The permit is issued to the individual as opposed to a specific vehicle, is surrendered when residency on the island ends, and is not transferable except through petition before the city council. Only one new vehicle permit is issued for every two permits that become ineligible to be renewed or are voluntarily surrendered. For purposes of vehicle registration, Catalina Island is divided into two classifications: within Avalon and "Interior" (areas outside the city limits). The city has its own strict permit program with which local vehicle owners must comply, in addition to the usual requirements imposed by the California Department of Motor Vehicles.[75] Because of these restrictions, there is no regular vehicle ferry service for visitors to take their car to Avalon and the rest of Catalina Island. A taxi service is available to provide transportation in Avalon and throughout the island.
In popular culture
The city was the inspiration for the 1920 popular song Avalon, sung by Al Jolson.
^Belanger, Joe (2007). "History". Catalina Island – All You Need to Know. Archived from the original on February 26, 2012. Retrieved August 28, 2009.
^ abcdefgOtte, Stacey; Pedersen, Jeannine (2004). "Catalina Island History". A Catalina Island History in Brief. Catalina Island Museum. Archived from the original on February 24, 2008. Retrieved January 28, 2008.
^United Press, "Abandon Catalina Island Station", Santa Cruz Sentinel-News, Santa Cruz, California, Wednesday September 19, 1945, Volume 90, Number 224, page two.
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