The Conservative MP, Rupert Guinness, Viscount Elveden succeeded his father as Earl of Iveagh and took a seat in the House of Lords, vacating his seat in the House of Commons. He had represented the seat and its predecessor since 1912 and the area had not returned any other party since the Liberals won in 1906.
The Conservatives chose the former MP's wife, 46-year-old Gwendolen Guinness, now titled the Countess of Iveagh to defend the seat.
The Liberal candidate was 33-year-old Hon. Dougall Meston. He was a former soldier who had become a Barrister in 1924. He was the heir to Baron Meston. This was his first election as a candidate.
Labour selected a new candidate in James Erskine Harper.
A fourth candidate entered the contest in the figure of a 52-year-old Manchester baker, E.A. Hailwood. He put himself forward as a candidate protesting against Baldwin's lack of leadership as Prime Minister.
Harper(Labour) and Hailwood (Ind. Unionist) lost their deposits.
Aftermath
Hailwood went on to contest a further two by-elections as an Independent Conservative. Labour chose not to contest the seat at the following General Election.