The constituency was created in 1885 and had been won by a Unionist candidate at every election apart from 1906, the year of the Liberal landslide when it was won by a Liberal candidate.
The result at the last General Election was
1924 general election: Eastbourne
Electorate 33,318[4]
All three candidates were former MPs seeking a new seat.
Campaign
Polling Day was set for 17 June 1925. From the outset, the Unionists were expected to hold the seat. The main interest would focus on the battle for second place.
On the eve of poll, Johnstone received a telegram of support from leading Liberal David Lloyd George.[10] Lloyd George had visited the constituency earlier in the campaign to speak for Johnstone.
At the end of the campaign, the Unionist team were predicting a majority of 6,000[11]
Result
Hall managed to hold onto the seat for the Unionists but with a much reduced majority. The Liberals comfortably beat Labour to finish in second place.
After a very disappointing 1924 general election, this was the first sign of a Liberal Party revival in the polls.
Aftermath
Hall was replaced as Unionist candidate for the next General Election which the Unionists retained with a new candidate. In fact all the candidates fighting Eastbourne for the first time. The result at the following General Election;
1929 general election: Eastbourne
Electorate 48,951[13]