Know-how

Know-how, tam Türkçe karşılığı olmasa da "bir şeyi yapabilme bilgisi" olarak ifade edilebilen terim.

Tanımı

Bir işletmenin, üretim yöntemleri ya da teknolojisinin, aynı dalda çalışan veya aynı işi yapmaya hazırlanan bir başka firmaya satılması veya kiralanmasıdır. Kısaca, bir üründen ya da yöntemden en verimli ve kolay biçimde yararlanabilmek için o konudaki bilgi ya da başka bir ifadeyle ticari sırların tümüdür. Know-how ülke içindeki firmalar arasında olabileceği gibi, farklı ülkelerdeki firmalar arasında da gerçekleşebilir. Sözleşmeye dayalı, direkt bütünleşmiş bir pazarlama sistemidir. Bu sistemde know-how ve markanın imtiyaz hakkı sahibi, belirli süre, koşul ve sınırları kapsayan anlaşmayla bağımsız yatırımcılara sistemini ve markasını kullandırır. Lisanstan farkı, lisansın sadece bir hakkı kullanma izni olmasına karşılık, know-how, bunu satın alan ya da kiralayan kuruluşa faydalanma olanağını fiilen hazırlamayı amaçlar.

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