Брендбук

Книга-путеводитель бренда или брендбук (англ. brand book) — официальный документ компании, в котором описывается концепция бренда, атрибуты бренда, целевая аудитория, позиционирование компании и другие данные, которыми руководствуется отдел маркетинга и руководители бизнеса для построения коммуникации с потребителями и развития компании в целом. Кроме этого, брендбук содержит полное руководство по фирменному стилю, которое включает в себя подробное описание использования каждого фирменного элемента на различных носителях, как рекламных, так и корпоративных. Брендбук — это описание основных элементов идентичности и атрибутов бренда (суть, позиция, миссия, философия, ценности, индивидуальность). Задачей этого документа является систематизация всех идеологических элементов бренда, создание комплексной сформированной картины бренда, а также подробных рекомендаций по его использованию с целью формирования целостного восприятия бренда потребителями.

Read other articles:

Nyanyian Dharma

Nyanyian DharmaAlbum studio karya Dewa BudjanaDirilis1998DirekamStudio Pregina BaliGenreRohaniLabelNyanyian Dharma FoundationProduserDewa BudjanaKronologi Dewa Budjana Nyanyian Dharma (1998) Nyanyian Dharma 2 (2007)Nyanyian Dharma 22007 Nyanyian Dharma adalah sebuah projek album rohani yang diproduseri oleh Dewa Budjana. Diedarkan pada tahun 1998. Daftar lagu Om Swastiastu Karma Selalu Di JalanNya Tri Kaya Parisudha Hymne Tat Twam Asi Moksa KuasaNya Narasi Gde Prama Suci Rasa Mantramku Mu...

 

Abonoteichos

Ancient city in Asia Minor Area around AbonotechosAbonoteichos (Ancient Greek: Ἀβώνου τεῖχος, romanized: Abṓnou teîchos, demonym: Αβωνοτειχίτης, Abōnoteichítēs), later Ionopolis (Ιωνόπολις, Ionópolis; Turkish: İnebolu), was an ancient city in Asia Minor, on the site of modern İnebolu (in Asian Turkey), and remains a Latin Catholic titular see. History Abonoteichos was a town on the coast of Paphlagonia, memorable as the birthplace of the infam...

 

Sweden at the 1988 Winter Olympics

Sporting event delegationSweden at the1988 Winter OlympicsIOC codeSWENOCSwedish Olympic CommitteeWebsitewww.sok.se (in Swedish and English)in CalgaryCompetitors67 (54 men, 13 women) in 9 sportsFlag bearer Thomas Wassberg (cross-country skiing)MedalsRanked 5th Gold 4 Silver 0 Bronze 2 Total 6 Winter Olympics appearances (overview)192419281932193619481952195619601964196819721976198019841988199219941998200220062010201420182022 Sweden competed at the 1988 Winter Olympics in Calgary, Al...

Who's Who

Several reference publications on prominent people For the United Kingdom publication, see Who's Who (UK). For the album by John Scofield, see Who's Who? (album). The neutrality of this article is disputed. Relevant discussion may be found on the talk page. Please do not remove this message until conditions to do so are met. (March 2022) (Learn how and when to remove this template message) Who's Who (or Who is Who) is the title of a number of reference publications, generally containing conci...

 

Stadion Universitas (UANL)

Stadion UniversitarioEl Volcán Informasi stadionPemilikUniversidad Autónoma de Nuevo LeónOperatorCemexLokasiLokasi San Nicolas de los Garza, León Baru, MeksikoKoordinat25°43′21″N 100°18′43″W / 25.72257°N 100.31197°W / 25.72257; -100.31197KonstruksiDibuka30 Mei 1967[1]Biaya pembuatan23 jut MXNData teknisPermukaanRumputKapasitas41.615[2]PemakaiTigres UANL (1967–kini) American Bowl (1996)Sunting kotak info • L • BBantuan pen...

 

Robert Pape

American political scientist This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous.Find sources: Robert Pape – news · newspapers · books · scholar · JSTOR (July 2010) (Learn how and when to remove this message) Rob...

Gregg Sulkin

British actor Gregg SulkinSulkin at the 2014 PaleyFest Fall TV Premiere presentation for MTV's Faking ItBorn (1992-05-29) 29 May 1992 (age 31)London, EnglandCitizenship United Kingdom United States[1] EducationHighgate SchoolOccupationActorYears active2002–present Gregg Sulkin (born 29 May 1992)[1][2] is an English actor. He made his television debut in the 2002 Doctor Zhivago mini-series. He later starred in the 2006 British film Sixty Six, and subsequentl...

 

Andrew Fletcher (musicien)

Pour les articles homonymes, voir Andrew Fletcher. Si ce bandeau n'est plus pertinent, retirez-le. Cliquez ici pour en savoir plus. Cet article ne cite pas suffisamment ses sources (novembre 2018). Si vous disposez d'ouvrages ou d'articles de référence ou si vous connaissez des sites web de qualité traitant du thème abordé ici, merci de compléter l'article en donnant les références utiles à sa vérifiabilité et en les liant à la section « Notes et références ». En pr...

 

The Underground Railroad

Cet article concerne la série télévisée. Pour le roman de Colson Whitehead sur lequel elle est basée, voir Underground Railroad. Ne doit pas être confondu avec Chemin de fer clandestin. The Underground Railroad Données clés Titre original The Underground Railroad Genre drame historique, adaptation d'un roman Création Barry Jenkins Production Barry Jenkins, Adèle Romanski, Marc Ceryak, Brad Pitt, Dede Gardner, Jérémy Kleiner, Richard Heus, Colson Whitehead Acteurs principaux T...

Rita (serie televisiva)

RitaTitolo originaleRita PaeseDanimarca Anno2012-2020 Formatoserie TV Generecommedia drammatica Stagioni5 Episodi40 Durata40 min (episodio) Lingua originaledanese Rapporto16:9 CreditiIdeatoreChristian Torpe RegiaLars Kaalund, Jannik Johansen, Kathrine Windfeld, Mogens Hagedorn Interpreti e personaggi Mille Dinesen: Rita Madsen Carsten Bjørnlund: Rasmus Ellen Hillingsø: Helle Lise Baastrup: Hjørdis Nikolaj Groth: Jeppe Madsen Lisbet Lundquist: Lilibeth Morten Vang Simonsen: Ricco Madsen Sar...

 

土库曼斯坦总统

土库曼斯坦总统土库曼斯坦国徽土库曼斯坦总统旗現任谢尔达尔·别尔德穆哈梅多夫自2022年3月19日官邸阿什哈巴德总统府（Oguzkhan Presidential Palace）機關所在地阿什哈巴德任命者直接选举任期7年，可连选连任首任萨帕尔穆拉特·尼亚佐夫设立1991年10月27日 土库曼斯坦土库曼斯坦政府与政治 国家政府 土库曼斯坦宪法 国旗 国徽 国歌 立法機關（英语：National Council of Turkmenistan） ...

 

Gooise Meren

Gooise Meren Gooise Meren adalah sebuah gemeente Belanda yang terletak di provinsi Holland Utara. Pada tahun 2019 daerah ini memiliki penduduk sebesar 57.715 jiwa. Gooise Meren didirikan pada tahun 2016. Munisipalitas ini didirikan dari tiga bekas munisipalitas Bussum, Muiden dan Naarden. Pranala luar (Belanda) Situs resmi Diarsipkan 2023-08-06 di Wayback Machine. Lihat pula Daftar munisipalitas Belanda lbsMunisipalitas di provinsi Holland Utara Aalsmeer Alkmaar Amstelveen Amsterdam Bergen Be...

Édouard Ngirente

Prime Minister of the Republic of Rwanda The Right HonourableÉdouard NgirenteNgirente in 2023Prime Minister of RwandaIncumbentAssumed office 30 August 2017PresidentPaul KagamePreceded byAnastase Murekezi Personal detailsBorn (1973-02-22) 22 February 1973 (age 51)Gakenke District, Northern Province, Rwanda[1]EducationUniversité catholique de Louvain (MA, DPhil)National University of Rwanda (BA)WebsiteOfficial website Édouard Ngirente (born 22 February 1973) is a Rwandan eco...

 

Bifluoruro di potassio

Bifluoruro di potassio Nome IUPACidrogeno difluoruro di potassio Nomi alternativifluoruro di potassio fluoridrato Caratteristiche generaliFormula bruta o molecolareKHF2 Massa molecolare (u)78,103046 Aspettosolido cristallino incolore Numero CAS7789-29-9 Numero EINECS232-156-2 PubChem11829350 e 21966814 SMILES[K+].F[F-] Proprietà chimico-fisicheDensità (g/cm3, in c.s.)2,370 Temperatura di fusione239 °C Indicazioni di sicurezzaSimboli di rischio chimico pericolo Frasi H301 - 3...

 

2000–01 Temple Owls men's basketball team

American college basketball season This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed.Find sources: 2000–01 Temple Owls men's basketball team – news · newspapers · books · scholar · JSTOR (January 2021) (Learn how and when to remove this message) 2000–01 Temple Owls men's basketballAtlantic 10 Tournament ChampionsNCAA To...

Prime Minister of Albania

Head of government of Albania Prime Minister of of Republic of AlbaniaKryeministri i ShqipërisëIncumbentEdi Ramasince 11 September 2013StyleHis Excellency (diplomatic)TypeHead of governmentMember ofCouncilParliamentResidenceKryeministriaSeatTiranaAppointerPresidentwith Parliament confidenceTerm lengthFour years,renewableConstituting instrumentConstitutionInaugural holderIsmail QemaliFormation4 December 1912; 111 years ago (1912-12-04)DeputyDeputy Prime MinisterSalaryL...

 

Imperial Chinese harem system

Hierarchy in Imperial China See also: Empress dowager The ranks of imperial consorts have varied over the course of Chinese history but remained important throughout owing to its prominence in the management of the inner court and in imperial succession, which ranked heirs according to the prominence of their mothers in addition to their birth order. Regardless of the age, however, it is common in English translation to simplify this hierarchy into the three ranks of empress, consorts, and co...

 

Bundesstraße 455

Federal highway in Germany B 455Bundesstraße 455Route informationLength100 km (62 mi)Major junctionsFromSchottenMajor intersections Route Map Schotten B 276 Nidda-Harb B 457 Wölfersheim-Berstadt B 489 (37) Wölfersheim A 45 Friedberg B 3 B 275 (16) Friedberg A 5 replaced with A 5 (17) Bad Homburger Kreuz A 661 replaced with A 661 (1) Oberursel-Nord A 661 B 456 Tunnel Northern Bypass Kronberg Königstein B 8/ B 519 Eppstein (46) Wiesbaden/Niedernhausen A 3 Wiesbaden 2. Ring B ...

列支敦斯登的馬克西米利安

此生者传记没有列出任何参考或来源。 (2020年10月3日)请协助補充可靠来源，针对在世人物的无法查证的内容将被立即移除。 馬克西米利安王子出生 (1969-05-16) 1969年5月16日（55歲） 瑞士聖加侖信仰羅馬天主教父母漢斯·亞當二世瑪麗·金斯基家族列支敦士登王朝 列支敦斯登的馬克西米利安（德語：Maximilian von und zu Liechtenstein，1969年5月16日—），列支敦斯登親王漢斯·亞當二...

 

يوكاري تامورا

يوكاري تامورا (باليابانية: 田村ゆかり)‏  معلومات شخصية الميلاد 27 فبراير 1976 (العمر 48 سنة)طوكيو مواطنة اليابان  الحياة العملية المهنة مؤدية أصوات اللغات اليابانية  المواقع الموقع الموقع الرسمي  IMDB صفحتها على IMDB[1]  تعديل مصدري - تعديل   يوكاري تامورا (田村ゆかり...