Inteligência de conteúdo

Inteligência de conteúdo (em inglês: Content Intelligence) é uma estratégia que usa sistemas de inteligência artificial e software para processar dados de conteúdo em insights confiáveis ​​sobre a eficácia do conteúdo de um negócio.

Princípios de funcionamento do software de inteligência de conteúdo

A IA funciona dentro de uma determinada estrutura para editar uma análise comportamental de clientes e clientes. Deve ser capaz de processar uma grande quantidade de dados para dar ao estrategista de conteúdo uma ideia sobre:

O uso de inteligência de conteúdo está, portanto, conectado à ciência de big data e inteligência artificial.[4]

A inteligência de conteúdo é frequentemente vista como um recurso para a criação e manutenção de conteúdo de alta qualidade para públicos-alvo.[5]

Algumas maneiras de as empresas obterem inteligência de conteúdo incluem a implementação ou integração de IA nas tecnologias CMS (sistema de gerenciamento de conteúdo), CRM (gestão de relacionamento com o cliente) ou DAM (gestão de ativos digitais) de seus negócios.[6] Um mecanismo semântico também pode ser uma parte do software de inteligência de conteúdo para classificar automaticamente o conteúdo de acordo com o tópico ou as tags atribuídas por uma plataforma.[7]

O software de inteligência de conteúdo é frequentemente procurado por profissionais de marketing, estrategistas de conteúdo, criadores de UX e gerentes de produto.

Referências

  1. ↑ «What Is Content Intelligence?». www.ama.org (em inglês). Consultado em 23 de maio de 2018. Arquivado do original em 12 de junho de 2018 
  2. ↑ «Introducing Content Intelligence». www.forrester.com (em inglês) 
  3. ↑ «An Introduction to Content Intelligence». www.qordoba.com (em inglês) 
  4. ↑ «Content Intelligence Explained in Five Minutes [Infographic]». www.curata.com (em inglês) 
  5. ↑ «Content Intelligence: The New Frontier of Content Marketing Technology». www.curata.com (em inglês) 
  6. ↑ «Where Content Intelligence is positioned in your company». www.contentintelligence.net (em inglês) 
  7. ↑ «Content Intelligence: Distribuição de conteúdo». contentatscale.ai (em inglês) 

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