Antarctica Sub Zero

Antarctica Sub Zero é uma cerveja produzida pela Ambev inicialmente para o mercado de São Paulo e Minas Gerais. Foi lançada em julho de 2009.[1]

Seu lançamento teve uma campanha publicitária estrelada pelo ator Rodrigo Lombardi.[2]

História

De tipo american lager, caracterizada pela cor dourada, a Sub Zero possui baixa fermentação e espuma mais duradoura. Nasceu voltada para o mercado de massa.[3]

De acordo com a empresa, o seu diferencial é uma combinação de um líquido elaborado que a torna mais suave e refrescante. O seu lançamento se baseou numa enquete produzida pela companhia que levou em conta o interesse de 2.500 consumidores que apontaram a refrescância e a suavidade como pressupostos mais importantes para uma boa cerveja.[4]

Para ser fabricada, passa por um sistema de dupla filtragem a frio, realizado a uma temperatura de -2° C. Durante o procedimento, a linha de produção fica coberta por uma fina camada de gelo e a cerveja chega quase a congelar.

É vendida em garrafas de 600 ml, 1000 ml e em latas de alumínio de 269 ml, 350 ml e 473 ml.

Ver também

Ligações externas

Referências

  1. ↑ «AmBev lança Antarctica Sub Zero». Exame. 10 de outubro de 2010. Consultado em 10 de maio de 2021 
  2. ↑ «Rodrigo Lombardi vira estrela do lançamento de nova cerveja». Extra Online. 20 de julho de 2009. Consultado em 10 de maio de 2021 
  3. ↑ «AmBev anuncia campanha de lançamento da nova cerveja Antarctica Sub Zero». Portal IMPRENSA - Notícias, Jornalismo, Comunicação (em inglês). Consultado em 10 de maio de 2021 
  4. ↑ «AmBev prepara lançamento da Antarctica Sub Zero». propmark. 3 de junho de 2009. Consultado em 10 de maio de 2021 

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