Brigada Complex NLSA Road, Brgy. San Isidro, General Santos, Philippines National Broadcast Center 5th Floor Jacinta Building 2, Sta. Rita Street, EDSA, Guadalupe Nuevo, Makati City, Philippines
Tokoh penting
Elmer Catulpos (Pres. and CEO, Brigada Group of Companies) Yelcy Yasay-Catulpos (EVP, Brigada Group of Companies) Froebel Kan Balleque (Vice President for Operations, Brigada Group of Companies)
Brigada Mass Media Corporation is a newspaper company and media network in the Philippines. It is the first-ever local Tri-media organization to have emerged from the SOCCSKSARGEN area as a national network with its array of Brigada News FM stations. The corporation maintains eight newspaper editions in the philippines, one TV station, health products and other assets.
Its main Brigada Complex is located at NLSA Road, San Isidro, General Santos City, Philippines while its National Broadcast Center is located at the 5th floor, Jacinta Building II, EDSA, Guadalupe Nuevo, Makati City.
History
Development
It all started with the publication of Brigada News Philippines, first named as "Tolindoy" a daily newspaper/tabloid on October 18, 2005 with a circulation in Gen. Santos City.
It was founded by then Bombo Radyo General Santos regular anchor; independent news publisher; and now Brigada News Philippines President and Chief-Executive Officer Elmer Catulpos.
Its main office is in General Santos, but the company also has offices in Davao and Cagayan de Oro, with its own edition each. It has a combined daily circulation of 21,000 copies sold, practically covering the entire Mindanao region.
In April 2007, 2 years after the birth of Brigada News Philippines, Brigada Healthline Marketing was established as distributor of health products that the company advertised in its daily newspaper and block time radio programs.[1]
In October 2009, it expanded its media operations to radio by acquiring 89.5 from Baycomms Broadcasting Corporation and reformatting it to 89.5 Brigada News FM, the first-ever radio station in General Santos with an AM & FM format. After a short period of time from its inception, it already became the Over-All #2 radio station, both AM and FM stations combined in General Santos City and neighboring areas, according to the then latest AC Nielsen Survey. Subsequently, in early 2013, it obtained the Over-all #3 spot, according to the KBP-RRC Survey.
In January 2012, it expanded its operations once more to television with Brigada News TV 46, Eye of Mindanao, acquired from Asian Multimedia and Productions, which is the first-ever local television station which devotes 70-80% of its programs to local issues and concerns. Given its still very short stint in the television industry, it has already eaten up a big slice of the pie of viewership especially its news and public affairs programs in the prime time slots in the morning and afternoon. On December 7, 2015, Brigada News TV moved to UHF Channel 34 and since September 22, 2019, Brigada News TV moved to UHF Channel 38.
Since February 2013, Brigada News FM expanded in 25 cities and municipalities in the Philippines through its subsequent acquisition and 100% takeover of the stations owned by Baycomms Broadcasting Corporation and other radio networks.[2]
In April 2014, Brigada News FM National Offices in Makati City was inaugurated and relocated Brigada News FM Batangas to become Brigada News FM National and completing the three broadcast centers of the network, Manila, Cebu and General Santos.[3]
As of 2021, BMMC now has 50 owned and operated stations in the country larger than its main all news competitor Radyo5 News FM but is head another news, public service and talk competitor on Radyo Bandera.
Brigada News FM stations are collectively known as Brigada News FM Philippines with its current slogan The Music and News Authority. Currently, Brigada News FM has 50 owned and operated stations across the country and more are planned to be opened.
Unlike other media entities, Brigada Mass Media does not rely on any third-party advertisements from major companies. Brigada News FM and TV stations acts as a sales and marketing arm of these Healthline products under the Brigada Healthline Corporation:[4]
Power Cells Herbal Capsule
Drivemax Herbal Dietary Supplement Capsule
Black Force Activated Charcoal
Guard-C 500 mg Capsule (Ascorbic Acid as Calcium Ascorbate)
