입소스 MORI

입소스 MORI
Ipsos MORI
창립2005년
산업 분야시장 조사
전신입소스 UK, MORI
본사 소재지
영국 
런던
핵심 인물
켈리 베버 (CEO)
모기업입소스
웹사이트https://www.ipsos.com/ipsos-mori/en-uk/

입소스 MORI (Ipsos MORI)는 영국 런던에 본사를 두고 있는 시장 조사 기업이다.[1] 2005년 10월 입소스 UK와 MORI가 합병되면서 출범하였다.[2]

영국 여론조사 협회와 영국 시장 조사 협회의 회원으로, 총선 출구조사와 정당지지율 등 정치 부문 여론조사도 수행하고 있다.[3][4]

역사

1946년 마크 에이브럼스가 설립하였으며 당시 사명은 '리서치 서비스 유한회사' (Research Services Ltd., RSL)였다. RSL은 1991년 프랑스의 여론조사업체 입소스에게 인수되어 입소스 UK로 사명을 바꿨다.[5][6]

또다른 전신인 MORI는 '마켓 오피니언 리서치 인터내셔널' (Market and Opinion Research International)의 약자로 1969년 로버트 우스터가 설립하였다. 우스터는 2005년 6월 합병 직전 회장직에서 물러났으며,[7] 2005년 10월 입소스가 인수 및 입소스 UK와의 합병을 선언하였다. 인수 낙찰액은 8800만 파운드였다. 합병 후의 사명은 입소스 MORI가 되었다.[8]

입소스 MORI의 여론조사 방식은 컴퓨터 활용 전화설문 (CATI) 방식, 면대면 (CAPI) 방식, 온라인 방식 등 다양한 수단을 활용한다. 전화설문조사의 경우 임의다이얼 방식으로 표본을 집계한다.[9][10]

같이 보기

각주

  1. ↑ “About us - Ipsos MORI”. 《www.ipsos.com》. 2019년 2월 6일에 원본 문서에서 보존된 문서. 2019년 2월 6일에 확인함. 
  2. ↑ “Ipsos buys Mori in £88m deal”. Research. 2005년 10월 10일. 2012년 12월 20일에 확인함. 
  3. ↑ “Officers / Members - British Polling Council”. 《www.britishpollingcouncil.org》. 2019년 2월 6일에 확인함. 
  4. ↑ “Ipsos MORI - Market Research Agencies - The Research Buyers Guide”. 《Market Research Society》. 2019년 2월 6일에 확인함. 
  5. ↑ “Cataloguing Update: The Mark Abrams Papers – Churchill College”. 《www.chu.cam.ac.uk》. 2021년 12월 26일에 원본 문서에서 보존된 문서. 2021년 12월 26일에 확인함. 
  6. ↑ “Reference document – Ipsos 2018” (PDF). 《Ipsos》. 2020년 6월 21일에 원본 문서 (PDF)에서 보존된 문서. 
  7. ↑ Rupert Jones (2005년 6월 15일). “Sir Bob quits Mori chairmanship”. 《The Guardian》. 2012년 12월 20일에 확인함. 
  8. ↑ Julia Day (2005년 10월 10일). “French rival snaps up Mori”. 《The Guardian》. 2012년 12월 20일에 확인함. 
  9. ↑ “Ipsos MORI – IQCS”. 
  10. ↑ “Approached by us: Telephone | Ipsos MORI”. 《www.ipsos.com》. 2020년 6월 21일에 원본 문서에서 보존된 문서. 2021년 12월 26일에 확인함. 

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