伊利集団

内蒙古伊利実業集団股份有限公司
内蒙古伊利实业集团股份有限公司
Inner Mongolia Yili Industrial Group Co. Ltd.
種類 株式会社
市場情報 SSE: 600887
略称 伊利実業
本社所在地 中華人民共和国の旗 中国内モンゴル自治区フフホト市
設立 1956年
1993年(現代)
業種 乳業
代表者 潘剛董事長
外部リンク www.yili.com
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内蒙古伊利実業集団股份有限公司
各種表記
繁体字 内蒙古伊利實業集團股份有限公司
簡体字 内蒙古伊利实业集团股份有限公司
拼音 Nèimēnggǔ Yīlì Shìyèjítuán Gǔfènyǒuxiàngōngsī
英文 Inner Mongolia Yili Industrial Group Co. Ltd.
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内蒙古伊利実業集団股份有限公司(うちもうこ-いり-じつぎょうしゅうだん-こふんゆうげんこうし SSE: 600887)は、中華人民共和国の主要乳製品メーカーの一つ。本社は内モンゴル自治区フフホト市トゥムド左旗の金川開発区にある。伊利の生産した乳種類の食品は「伊利」ブランドとして、アイスクリームアイスキャンデー粉ミルク、粉ミルクティーヨーグルトチーズなどの千余種を生産し、中国のスーパーマーケットで常にみられる。

中国初のISO 9000認証取得食品会社であり、1998年の中国品質管理協会による抜き取り検査において合格率100パーセントを記録するなど、品質には定評がある[1]

2007年3月に正式に香港消費者小売市場に参入し、将来は香港証券取引所に上場する計画である。

2008年2022年北京オリンピックの公式スポンサーとなり、中国で著名な陸上選手である劉翔をイメージキャラクターに起用した。

出典

  1. ^ 王衍宇「中国におけるブランド消費市場の形成と企業ブランド戦略の生成」『桃山学院大学環太平洋圏経営研究』第8巻、桃山学院大学総合研究所、41-89頁、2007年https://cir.nii.ac.jp/crid/1050001337587739776 

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