French market research company
Étude de la presse d'information quotidienne (EPIQ, literally "Study of daily press information") is a French audience measurement organisation which gathers readership statistics on behalf of French newspapers. It was formed in 1993 by a group of French newspaper syndicates:
It conducts its research using computer-assisted telephone interviewing (CATI), for both daily and weekly newspapers.[2] Research is conducted on its behalf by other market research organisations, notably TNS Sofres.
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