Yop is available in a variety of flavours including: banana, blueberry, chocolate, coconut, energy (peach/pineapple/cereal), lemon, mango, peach, raspberry, red fruits, strawberry, strawberry-banana, tropical and vanilla.[6][8][9][10] Different flavours are available in different markets.
History
Yop is a product originally from France, and is produced by the yogurt manufacturer Yoplait. Later Yop was marketed to different countries worldwide. Yoplait claims that Yop was the first drinkable yogurt in Canada.[11]
Advertising
UK relaunch
Yoplait commissioned an advertising campaign, from McCann-Erickson, when they re-launched Yop as the "smoother way to start the day" on April 7, 2004. The campaign targeted teenagers with the television advert featuring teenagers singing a parody of the Eddy Grant song, "Gimme Hope Jo'anna". The song was reworked into "Gimme Yop, Me Mama" and the teenagers, who are seen asleep against a toilet-roll holder or propped up in the bathroom, demand that their mothers give them the drink to wake them up. The mother was played by well known actor Jodie Whittaker.[12][13]
Availability
Yop comes within and between countries in different bottle sizes. In some countries the bottle size is indicated in litres in others in grams. Smaller bottles are in some countries called: Yop baby (100 g France), Yop mini (180 g Belgium and France) and YOP & GO (300 g Belgium, 330 g France, 30 cl Switzerland)
Keep refrigerated between 2 °C and 5 °C. It is best to consume shortly after opening. Mini Yop, P'tit Yop
and YOP & GO keeps for up to 8 hours outside the fridge.[28][29][30]