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Yandex Pay

Yandex Pay
DeveloperYandex
ReleaseMarch 10, 2021; 5 years ago (2021-03-10)
Operating system
LicenseProprietary
Websitebank.yandex.ru/pay

Yandex Pay (Russian: Яндекс Пэй) is the payment service of Yandex, launched in spring 2021.

History

Plans to create Yandex's own payment service became known in February 2021 from Yandex's documents.[1] The service was presumably intended for marketing purposes (to increase customer loyalty and brand recognition) and for collecting data on payments, their subsequent analysis and use. However, at that time, CNews regarded Apple Pay, Google Pay, Samsung Pay and Mir Pay as the service's competitors.[2]

On 10 March 2021 the service under the name Yandex Pay was launched, allowing purchases to be paid for by bank card without entering card details. At the same time, users had to link their cards to their Yandex account.[3][4] Initially, according to a 2021 report by the Central Bank, Yandex Pay used a closed model (only within Yandex services and with partner organizations).[5]

In early 2022 Yandex and NSPK (the operator of payment system Mir) joined Samsung in a patent dispute against the Swiss company Sqwin SA. They sought to have the disputed patent on a payment system invalidated at Rospatent. Experts interviewed by Kommersant assumed that the companies were acting preemptively, since in the future Sqwin SA could raise claims not only against Samsung Pay but also against similar technologies: Yandex Pay and Mir Pay.[6] Yandex itself referred to the negative impact "not only on the development of the payment solutions market, but also on the availability of mobile devices for Russian users".[7]

In autumn 2022 Yandex Pay was integrated into the Tinkoff ecosystem and began operating on websites using Tinkoff Kassa.[8]

In September 2023 Yandex Pay was renamed to "Яндекс Пэй", with the ability to pay using an NFC module (Android only) or by scanning a QR code.[9][10]

In July 2024 "Яндекс Пэй" was connected to Sber’s "Plati QR" platform for paying for purchases in offline stores via QR code.[11]

See also

References

  1. ^ "«Яндекс» хочет создать платежную систему Yandex Pay". РБК (in Russian). 2021-02-09. Archived from the original on 2023-08-23. Retrieved 2023-08-23.
  2. ^ Эльяс Касми (2021-02-10). "«Яндекс» создаст конкурента Apple Pay и Google Pay". CNews. Archived from the original on 2023-08-23. Retrieved 2023-08-23.
  3. ^ "«Яндекс» запустил платежный сервис Yandex Pay". Forbes.ru (in Russian). Archived from the original on 2021-03-10. Retrieved 2021-03-12.
  4. ^ Л. Г. Ахмаева (2022). "Синергетический ценностной эффект от подписки на сервисы внутри экосистемы Яндекса" (in Russian) (6) (Вестник университета ed.): 65–73. ISSN 1816-4277. Archived from the original on 2023-08-22. {{cite journal}}: Cite journal requires |journal= (help)CS1 maint: date and year (link)
  5. ^ Экосистемы: подходы к регулированию (PDF) (in Russian). М.: Центральный Банк РФ. 2021. pp. 16–18. Archived (PDF) from the original on 2023-08-23. Retrieved 2023-08-23.
  6. ^ "Samsung в поле не воин". Коммерсантъ (in Russian). 2022-01-25. Archived from the original on 2023-09-29.
  7. ^ "«Яндекс» и оператор системы «Мир» поддержали Samsung в патентном споре со Sqwin SA". Ведомости (in Russian). 2022-01-25. Archived from the original on 2023-08-23.
  8. ^ "«Тинькофф» открыл свою экосистему для платежных сервисов других игроков". Ведомости.Технологии (in Russian). 2022-11-02. Archived from the original on 2023-08-23.
  9. ^ "«Яндекс» запустил сервис оплаты смартфоном". РБК (in Russian). 2023-09-14. Archived from the original on 2023-10-07. Retrieved 2023-09-24.
  10. ^ Георгий Дорофеев (2023-09-14). "«Яндекс» выпустил полноценную замену Apple Pay и Samsung Pay, бежавших из России". CNews (in Russian). Archived from the original on 2023-09-26.
  11. ^ "Сбер подключил к оплате по QR-кодам «Яндекс.Пэй»" (in Russian). Газета.ru. 2024-07-04. Archived from the original on 2024-07-03. Retrieved 2024-07-04.

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