WVCX also airs a variety of vocal and instrumental traditional Christian Music, as well as children's programming such as Ranger Bill.[5]
History
The station began broadcasting on January 29, 1965, holding the call sign WTMB-FM.[2][6] It was owned by The Tomah-Mauston Broadcasting Company.[2] In the 1960s, it simulcast the AM 1460 WTMB from dawn until 2 p.m.[7] It broadcast in FM stereo, airing an easy listening format, and was the largest easy listening FM station in Wisconsin.[7] In the 1970s, the station aired a MOR format, as a partial simulcast with 1460 WTMB.[1][8][9] In the early 1980s, its simulcast ended, and it aired MOR music, talk, and farm programming independently.[10][11]
In 1984, the station was sold to Wisconsin Voice of Christian Youth for $465,000.[12] It adopted its current Christian format, and its call sign was changed to WVCX.[13][3]