The station is currently owned by Meridian-based New South Radio. Its studios are located in Ridgeland and the transmitter site is in Raymond. The station operates with an Effective radiated power (ERP) of 52,000 watts, making it a class C1 station.[3]
History
The station first signed on March 19, 1966. For many years they played a country music format. However, they flipped to a variety of soft rock in 1997, starting a new era for the station.
More recently the station has been becoming more upbeat following a trend of many AC stations across the country.