In March, 2017, Mississippi College sold WHJT to New South Radio. The station's new 12,000-watt transmitter is located off Highway 49, in Pocahontas. Its new studio is located at 265 Highpoint Drive, in Ridgeland.
WHJT had previously broadcast a contemporary Christianformat to the Jackson, Mississippi, area from Easter Sunday 1989 until midnight on July 31, 2017.[4] On July 31, WHJT changed its format from Christian contemporary to classic country, and is now branded as 93.5 The Legend (format moved from Flinn Broadcasting-owned WJXN-FM 100.9 Utica, which began stunting).[5]
On July 14, 2021 WHJT launched a blues format on its HD2 subchannel, branded as Blues 93.1. (Blues had moved fromWIIN 780 AM Ridgeland, which flipped to rhythmic oldies.)[7]
On September 16, 2024, WHJT-HD2 dropped its blues format, and began stunting with Christmas music as Santa 93.1. (Technically, blues had returned to WIIN.)[8]
After a few hours of stunting with Christmas music, WHJT-HD2 launched an alternative rock format, branded as Rock 93.1.[9]
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References
^"Directory of Radio Stations in the United States and Canada". Broadcasting Yearbook 1976. Washington, DC: Broadcasting Publications, Inc. 1976. p. C-108.
^"Obituaries: Dr. Julia McAmis Todd". The Clarion Ledger. September 15, 2006. Archived from the original on January 31, 2013. Retrieved October 20, 2011. Along with her husband, Dr. Todd started the radio station at Mississippi College... the FCC chose WHJT which stands for Hollis and Julia Todd, the founders.