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WIYY
Baltimore, Maryland; United States;
Broadcast area	Baltimore metropolitan area
Frequency	97.9 MHz (HD Radio)
Branding	98 Rock
Programming
Language(s)	English
Format	Mainstream rock
Subchannels	HD2: Simulcast of WBAL (news/talk)
Affiliations	United Stations Radio Networks; Baltimore Ravens Radio Network; Baltimore Orioles Radio Network
Ownership
Owner	Hearst Communications; (Hearst Stations Inc.);
Sister stations	WBAL, WBAL-TV
History
First air date	December 7, 1958 (66 years ago)
Former call signs	WFDS-FM (1958–1960); WBAL-FM (1960–1977)
Technical information
Licensing authority	FCC
Facility ID	65693
Class	B
ERP	13,000 watts (analog); 270 watts (digital);
HAAT	294 meters (965 ft)
Transmitter coordinates	39°20′5″N 76°39′2″W / 39.33472°N 76.65056°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	www.98online.com

WIYY (97.9 FM, "98 Rock") is a commercial radio station in Baltimore, Maryland. It is owned by Hearst Communications and broadcasts a mainstream rock radio format. WIYY shares studios and offices with sister stations WBAL (1090 AM) and WBAL-TV (channel 11) on Television Hill in the Woodberry section of Baltimore. WIYY's transmitter utilizes WBAL-TV's 'candlestick' antenna on the shared Television Hill candelabra tower.

WIYY and WBAL are the flagship stations of the Baltimore Ravens radio network and the Baltimore Orioles Radio Network. The two are the only radio stations owned by the Hearst Corporation.

History

In January 1948, WMAR-FM signed on for the first time at 97.9,^[4] owned by the A.S. Abell Company, publishers of the Baltimore Sun and founders of WMAR-TV, Baltimore's first television station. WMAR-FM was a collaborative partner of Transit Rides Inc., developer of a music format designed for public transportation and owned by the Cincinnati-based Taft family.^[5] While many Americans were buying TV sets, few owned FM radios. After two years on the air, Abell decided shut down WMAR-FM in June 1950 and turned in its license to the Federal Communications Commission.^[6] (The WMAR-FM call letters returned to Baltimore in 1968 when Abell bought the station on 106.5, now WWMX).

The 97.9 frequency remained silent until December 1958 when WFDS-FM signed on for the first time,^[7] a classical music outlet under the ownership of William S. Cook, a Baltimore native and professional engineer.^[8] Cook created WFDS-FM as one of the first radio stations in the United States to experiment with stereo.^[9] The Hearst Corporation purchased the station in April 1960 and retained classical music while changing the call sign to WBAL-FM.^[10]^[11]

In June 1975, WBAL-FM joined NBC Radio Network's 24-hour national "News and Information Service" (NIS) becoming an all news radio station on the FM dial, rare in that era. It was the largest market network affiliate of NIS not to be an NBC Radio owned-and-operated station.^[12] After two years of all-news and low ratings, NBC closed down NIS in late May 1977. But WBAL-FM bailed on the service early.

WBAL-FM switched its call sign to WIYY and began its rock music format on March 28, 1977.^[13] It has used the 98 Rock branding since the flip. WIYY is a rare radio station that has kept the same format for multiple decades.

In 2005, WBAL and WIYY were named the flagship stations of the Baltimore Ravens Radio Network. In 2022, WBAL and WIYY became the official broadcaster of the Baltimore Orioles. The Hearst stations took over that designation from the Orioles' previous flagship, WJZ-FM.

Awards

In 2007, the station was nominated for the Radio & Records magazine Active Rock Station of the Year Award for the top 25 markets. Other nominees included WAAF in Boston, KBPI in Denver, WRIF in Detroit, WMMR in Philadelphia, and KISW in Seattle.^[14]

WIYY was a nominee for the 2012 "Major Market Radio Station of the Year" RadioContraband Rock Radio Award.

References

^ 1960 Broadcasting Yearbook, page A-163
^ "Facility Technical Data for WIYY". Licensing and Management System. Federal Communications Commission.
^ "Notification of Operations with Increased Digital power". fcc.gov. Federal Communications Commission. July 16, 2010. Retrieved November 19, 2018.
^ "Directory of FM broadcasting stations of the United States: Maryland-Baltimore". Broadcasting - Telecasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.: 305 1949.
^ "Bus rides to music; multi-million FM advertising potential" (PDF). Broadcasting - Telecasting. February 23, 1948. p. 17.
^ "WMAR-FM quits; WAAM (TV) also drops FM." Broadcasting - Telecasting, May 29, 1950, pg. 28.
^ "Radio stations: Maryland-Baltimore". Broadcasting Yearbook. Washington, D.C.: Broadcasting Publications, Inc.: B-164 1959.
^ "For the Record: New FM stations." Broadcasting, October 28, 1957, pg. 114.
^ About Audiophonic, archived from the original on May 25, 2013, retrieved March 18, 2013
^ "For the Record: Existing FM stations-New call letters assigned." Broadcasting, March 21, 1960, pg. 104.
^ "Pleased beginning." Broadcasting, April 25, 1960, pg. 49.
^ "NBC news radio goes to O&Os in major cities." Broadcasting, April 21, 1975, pp. 46-47.
^ "For the Record: Call letters-Grants-Existing FMs." Broadcasting, April 4, 1977, pg. 92.
^ "2007 Industry Achievement Awards". Radio and Records. September 28, 2008. Archived from the original on October 11, 2007.