Vogue Adria is the edition of the American fashion and lifestyle monthly magazine Vogue for the countries of Bosnia and Herzegovina, Croatia, Montenegro, Serbia and Slovenia. The printed edition is published in Croatian and Serbian, while the web edition is also available in English and Slovene. The magazine has been in publication since March 2024, and its editor is the Serbian stylist Milan Đačić.
Background
The news about the magazines launch was announced in June 2023 by Condé Nast, the owner of Vogue, in collaboration with Media 3.0 Publishing, which was founded by Sonja Kovacs, Nenad Janjatović and Milan Đačić.[1]
Kovacs was the editor-in-chief of Elle Srbija and the regional editorial director of Elle, Men's Health, Cosmopolitan and National Geographic.[1] Janjatović and Đačić were the creative director and fashion director of Elle Srbija, respectively, while Đačić also was the editor-in-chief of Elle Man Srbija.[2]
History
In December 2023, Vogue Adria's creative team was announced. Đačić was elected editor-in-chief; Teodora Jeremić—an art historian, curator and editor—was elected director of publications; Nives Bokor was elected digital director; Petar Trbović was elected fashion director; Filip Koludrović was elected creative director; Dragana Krtinić was elected art director; Kristina Mikulić was elected beauty editor; Tina Kovačiček was elected lifestyle editor; Tina Lončar was elected fashion editor; Tena Razumović Žmara was elected culture editor, while Selena Ljubičanović and Jelena Madirazza became part of the marketing team.[3]
The first issue of the magazine was published on 12 March 2024, with the Serbian model Nataša Vojnović on its cover, photographed by Koludrović and dressed in an archival piece by Alber Elbaz. The issue bore the headline "Nova zora" ("New Dawn"), a "phrase that sounds the same and has the same meaning in all Balkan countries".[4]
On 11 December 2024, the magazine organised the Vogue Adria Christmas Ballet, a performance of Pyotr Ilyich Tchaikovsky's The Nutcracker at the Croatian National Theatre in Zagreb. A humanitarian event, its goal was to raise funds for Zagreb's Classical Ballet School and Silvija Hercigonja Artistic Dance School.[7]
