"Umpah Umpah" (Korean: 음파음파; RR: Eumpa eumpa; lit. Sonic Wave) is a song recorded by South Korean girl groupRed Velvet for their seventh (ninth overall) Koreanextended play (EP) The ReVe Festival: Day 2, which serves as the second installment of the group's The ReVe Festival album trilogy. The song, alongside its vacation-themed music video, was released on August 20, 2019, as the lead single from Day 2. Written by Jeon Gan-di and composed by Christoffer Lauridsen, Andreas Öberg and Allison Kaplan, "Umpah Umpah" is described as "an uptempo dance song with disco house rhythms", with the group's "lovely and cool vocals doubling the freshness". The songwriting, which includes swimming motifs, portrays somebody falling in love with the eyes and charms of the girls, using the phrase "umpah umpah" as if their love interest was learning how to control their breathing while swimming.
Upon its release, "Umpah Umpah" received positive reviews from music critics for its bright, upbeat sound while some felt it was a "safe" return to the public-friendly sound of the group. Commercially, the song achieved moderate success in South Korea, peaking at number 18 on the Gaon Digital Chart while extending the group's consecutive top-ten string on BillboardWorld Digital Songs chart to 15, peaking at number nine. It also topped the BillboardK-pop Hot 100, becoming the group's second number-one single on the chart.
Background and release
Following the release of The ReVe Festival: Day 1 on June 19, 2019, several fans spotted hints for the group's next installment via clue tickets provided in the album's package, one of which mentioned the phrase "Umpah Umpah".[1] Shortly after the group's five-year anniversary in early August 2019, it was reported that the girls would "make a speedy comeback", which was quickly confirmed by their label on the same day.[2][3] On August 12, the group released an introduction video for The ReVe Festival: Day 2, which included a snippet from an then-unknown title track, which was later confirmed to be "Umpah Umpah".[4][5] After a string of promotional photo teasers for each member, the music video for the song was released on August 20, 2019, at midnight KST (UTC+09:00), 18 hours ahead of the EP's digital release.[6]
"Umpah Umpah" is described as an "uptempo dance song with disco house rhythms", combined with the group's "lovely and cool" vocals which "doubled the freshness".
"Umpah Umpah" was composed by Jeon Gan-di, while the production was handled by Andreas Öberg, Christoffer Lauridsen and Allison Kaplan, the former of whom produced the group's single "One of These Nights" (2016) and Japanese single "Sappy". It was composed in the key of G major with a tempo of 120 beats per minute, and is the group's seventh single under the "Red" sonic concept and their third single with a summer-inspired concept.[7] Musically, the song was described as an "uptempo dance song with disco house rhythms", with the group's "lovely and cool" vocals "doubling the freshness".[8]
Lyrically, "Umpah Umpah" sees Red Velvet telling their love interest, who fell in love with the eyes and charms of the girls, how to "breathe normally", using the phrase "umpah umpah" as if their love interest was learning how to control their breathing while swimming.[5] The rap section in the song's second verse references several of the group's past singles, such as "Happiness" (2014), "Ice Cream Cake" (2015), "Dumb Dumb" (2015), and "Red Flavor" (2017).[9]
Critical reception
"Umpah Umpah" was met with positive reviews from music critics. Kirsten Spruch of Billboard magazine viewed the track as "outlandish", and praised its "explosive chorus combined with glistening instrumentation and infectious melodies and ad libs".[10]The Korea Times described the song as "a bright, energizing disco number laced electric sound rhythms, whose lyrics draw on summer images like deep waters and ice cream".[11] Moreover, writer Justine Shaffer of SnackFever magazine described the song as "a sound that's a twist back to the summertime pop perfection vibes".[12] Gallup Korea ranked the song at number eight on their list of the Best Songs of 2019,[13] and was additionally at ranked number 47 on SBS PopAsia's list of Top 100 Asian Pop Songs of the year, describing "Umpah Umpah" as an "onomatopoeic earworm".[14]
Upon release, "Umpah Umpah" reached number one on four of the seven major realtime charts in Korea—Genie, Bugs, Naver, and Soribada—while reaching number three on Korea's largest music platform, Melon.[25] The song debuted at number 18 on the Gaon Digital Chart, where it peaked for two weeks.[26] It was later ranked at number 185 on the year-end Gaon Digital Chart for 2019.[27] The song performed better on the BillboardK-pop Hot 100, debuting at number 19, and subsequently attained the top spot on the chart for two consecutive weeks. It became the group's second number-one single on the chart, following "Power Up" (2018), and their seventh consecutive top 10 single since the chart's re-establishment in December 2017.[28] Additionally, the song debuted at number nine on the US World Digital Song Sales chart, thus extending their consecutive top 10 string to 15 entries on the chart.[29]
Music video
Background
On August 12, 2019, the first video teaser for the music video, titled "Road Trip: RVF Day 2 D-7", was uploaded to Red Velvet's official YouTube channel.[4] A series of promotional photo teasers featuring the group members, along with a highlight video showcasing the song's pre-chorus was subsequently unveiled.[8] A final video teaser was uploaded on August 19, and the music video for "Umpah Umpah" was released on the following day.
Synopsis and reception
The music video is set in a cartoonish beach house, where they shelter from an incoming thunderstorm. There, they played magical board games and dance on a rainy rooftop. The song featured several references to Red Velvet's previous singles, including "Dumb Dumb", "Red Flavor", "Ice Cream Cake" and "Happiness".[10][30] Following the music video's release, writer Pakkee Tan of E! described it as "a fun, frenetic, pop-electro number that evokes sunny days by the beach with a bunch of your best friends", further praising the video for being "wonderfully off-beat and delightful, as always".[31] Puah Ziwei of NME noted its "fun-filled" nature and "the vibrant, feel-good" elements" of the music video.[30] The group later released a dance practice video for "Umpah Umpah" on August 29, 2019.[32]
^Jeon, A-ram (August 12, 2019). 레드벨벳, 20일 귀환…'스파클링 서머송'으로 청량 지수 [Red Velvet Returns on August 20, Refreshing Index as 'Sparkling Summer Song']. XSports News (in Korean). Naver. Archived from the original on July 6, 2020. Retrieved January 12, 2021.
^Kang, Hyo-jin (August 7, 2019). 레드벨벳, 8월중 새 앨범…2개월만에 초고속 컴백 '서머퀸 귀환' [Red Velvet to Release New Album in August, A Speedy Comeback in Two Months, 'Return of the Summer Queens']. SPOTV News (in Korean). Naver. Archived from the original on December 28, 2020. Retrieved May 3, 2020.
^Hwang, Hye-jin (August 7, 2019). SM 측 "레드벨벳 8월 중 새 앨범 컴백, 많은 기대 부탁" [SM said, "Red Velvet will make a comeback in August. Please look forward to it."]. Newsen (in Korean). Naver. Archived from the original on December 28, 2020. Retrieved May 3, 2020.
^ ab"컨셉 좋다" 팬들 사이서 난리난 '레벨' 신곡 티저 사진+영상 ["Good Concept" Teaser Photos and Videos of the New 'Red Velvet' Song are All Over the Place Among Fans]. Dispatch (in Korean). August 13, 2019. Archived from the original on January 12, 2021. Retrieved January 12, 2021.
^Kim, Joo-won (August 19, 2019). 레드벨벳, 스파클링 서머송 '음파음파' MV 오늘(19일) 밤 12시 선공개 [Red Velvet Pre-Released Sparkling Summer Song 'Umpah Umpah' Music Video at 12 pm Today, 19th of August]. Seoul Economic Daily (in Korean). Archived from the original on January 12, 2021. Retrieved January 12, 2021.
^2019년 올해를 빛낸 가수와 가요 - 최근 13년간 추이 포함 [Singers and K-Pop Songs That Made 2019 a Great Year - Including Trends for the Last 13 Years]. Gallup Korea (in Korean). November 28, 2019. Archived from the original on January 8, 2020. Retrieved January 23, 2020.
^Hwang, Mi-hyun (November 27, 2019). 2019 AAA, 장동건·갓세븐·트와이스·레드벨벳·세븐틴 대상 수상 [Jang Dong-gun, GOT7, TWICE, Red Velvet and SEVENTEEN Grand Prize Awards in 2019 AAA]. News1 (in Korean). Naver. Archived from the original on December 4, 2019. Retrieved December 28, 2020.
^레드벨벳, '음파음파'로 승승장구 중 [Red Velvet is on a Roll with 'Umpah Umpah']. The Korea Economic Daily (in Korean). August 29, 2019. Archived from the original on December 28, 2020. Retrieved December 28, 2020.
^Lee, Ho-yeon (August 29, 2019). 레드벨벳 '음파음파', 가온 앨범 차트에 음악 방송까지 '1위' 수집 [Red Velvet's 'Umpah Umpah' Earns 'First Place' on Gaon Album Chart]. Hankook Ilbo (in Korean). Archived from the original on December 28, 2020. Retrieved December 28, 2020.
^Lee, Sang-eun (August 29, 2019). 레드벨벳 '음파음파' 엠카운트다운 1위…엑스원 데뷔·선미 컴백 [Red Velvet's 'Umpah Umpah' Wins First Place on M Countdown, X1 Debut and Sunmi Comeback]. Kyeongin Ilbo (in Korean). Archived from the original on September 4, 2019. Retrieved December 28, 2020.
^Shin, So-won (August 30, 2019). '뮤직뱅크' 레드벨벳, '음파음파' 1위…셀럽파이브와 앙코르무대 [Red Velvet in 'Music Bank', 'Umpah Umpah' Wins First Place, 'Celeb Five and Encore Stage']. My Daily (in Korean). Naver. Archived from the original on December 28, 2020. Retrieved December 28, 2020.
^Gong, Mi-na (August 31, 2019). '음악중심' 레드벨벳 1위 "러비 고마워"..선미 컴백 [Red Velvet Wins First Place in 'Show! Music Core', "Thank you, ReVeluv", Sunmi's Comeback]. StarNews (in Korean). Naver. Archived from the original on December 28, 2020. Retrieved December 28, 2020.
^Kim, Ha-jin (September 1, 2019). 레드벨벳, '음파음파'로 '인기가요' 1위…"러비 고마워요" [Red Velvet Wins First Place on Inkigayo With 'Umpah Umpah', "Thank you, ReVeluv"]. Ten Asia (in Korean). The Korea Economic Daily. Archived from the original on December 28, 2020. Retrieved December 28, 2020.
^Jang, Ji-min (August 21, 2019). 레드벨벳 '음파음파' 36개국 음원차트1위 '명실상부 서머 퀸' [Red Velvet's 'Umpah Umpah' Ranked Number One on 36 Music Charts]. The Korea Economic Daily (in Korean). Archived from the original on December 28, 2019. Retrieved January 12, 2021.
^Kim, Jun-seok (August 29, 2019). 레드벨벳 '음파음파', 가온 앨범 차트도 1위…'서머 끝판왕' 위력 [Red Velvet's 'Umpah Umpah' Topped Gaon's Album Chart, The Power of 'Summer's Last Queens']. Sports Chosun (in Korean). The Chosun Ilbo. Archived from the original on December 31, 2020. Retrieved 2020-12-30.
^Park, Kyung-hee (August 29, 2019). 레드벨벳 '음파음파', 가온 앨범차트 1위...'서머퀸' 파워 입증 [Red Velvet's 'Umpah Umpah' Topped Gaon's Album Chart, 'Summer Queen' Proof of Power]. Single List (in Korean). Archived from the original on January 12, 2021. Retrieved January 12, 2021.
^Park, So-young (September 19, 2019). 레드벨벳·트와이스에 청하·ITZY까지..'2019 AAA' 걸그룹 총출동 [Red Velvet, TWICE, Chungha, ITZY, '2019 AAA' Girl Group Appearance]. OSEN (in Korean). The Chosun Ilbo. Archived from the original on January 12, 2021. Retrieved January 12, 2021.
^The ReVe Festival: Day 2 (booklet) (in Korean). Red Velvet. SM Entertainment. 2019.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^2019년 09월 Digital Chart [September 2019 Digital Chart]. Gaon Music Chart (in Korean). Archived from the original on January 10, 2021. Retrieved January 8, 2021.
^곡 정보 - 음파음파 (Umpah Umpah) [Song Information - Umpah Umpah] (in Korean). Melon. August 20, 2019. Archived from the original on January 13, 2021. Retrieved January 13, 2021.