The Volume

This article is about the podcast network. For the visual effects technology, see StageCraft.
The Volume
Type of site
Sports
Founder(s)Colin Cowherd
Key peopleLogan Swaim (Head of content)
URLwww.thevolume.com
CommercialYes
LaunchedFebruary 1, 2021; 3 years ago (2021-02-01)

The Volume is a sports media company founded by Colin Cowherd.[1][2] The network currently hosts podcasts and produces video content for YouTube, TikTok, Instagram, Facebook and other platforms. It produces content to meet fan demand around sporting events rather than following a traditional schedule.[3]

History

Cowherd founded the company to both produce his own content and host other commentators. At its launch, Cowherd partnered with iHeartRadio to sell the company's advertising space,[4] with fantasy sports company FanDuel as its gambling partner and presenting sponsor.[5]

The Volume was launched on February 1, 2021, with its flagship program, The Colin Cowherd Podcast, on which Cowherd discusses sports stories and interviews guests.[2][6]

In March 2021, The Volume entered into a partnership with the Action Network to produce a slate of sports gambling podcasts.[7][8]

Sports media executive Logan Swaim joined the company as head of content in May 2021.[9][10] In 2022, several executives from companies such as ESPN, Fox Sports 1, Overtime and Activision Blizzard joined the company. These included Andrew Samson, a former director of content for the XFL, who became executive producer of The Colin Cowherd Podcast.[11]

The network partnered with Wave Sports + Entertainment to provide joint coverage of the 2022 NBA Finals.[12]

The Volume had 1.2 million subscribers, and its podcasts averaged a combined total of 40 million downloads per month in 2022.[3]

In September 2023, the Volume announced a multi-year partnership with DraftKings, in which the sportsbook would become the presenting sponsor of all of The Volume’s podcast and video content.[13]

Content

The Volume hosts 21 podcasts and digital shows by athletes and commentators,[14] including The Draymond Green Show, hosted by NBA player Draymond Green.[15] The Draymond Green Show launched successfully, growing to 500,000 monthly downloads in February 2022.[16] By June 2022, it was the 11th highest ranked show on iTunes.[17] It has been noted for Green's unfiltered commentary and personal analysis, which Nicholas Quah of Vulture opined was more interesting than traditional sports media.[18] In March 2023, The Draymond Green Show won the iHeart Media Podcast Award for Best Sports Podcast.[19]

In August 2022, Richard Sherman moved his podcast from Pro Football Focus to The Volume.[17]

The network has been noted for being one of the first major sports media platforms to host college football players after the National Collegiate Athletic Association made it possible for them to monetize their own brands.[20][21] In its first year, The Volume launched Inside the Garage, a show that originated from four Notre Dame football players - Kyle Hamilton, Cam Hart, Conor Ratigan and KJ Wallace - discussing football and their personal lives.[22][21] University of Alabama quarterback Bryce Young also had a podcast with The Volume in its first year.[23]

In 2021, the network acquired the distribution rights to Boxing with Chris Mannix.[24] The network also hosts live coverage of wrestling events like WWE's SummerSlam.[25] Also in 2021, the network acquired John Middlekauff's 3 and Out podcast.[26]

In 2022, the network launched Snaps with Aaron and T-Bob, hosted by Aaron Murray and T-Bob Hebert,[27] and Cowherd began co-hosting a podcast with Joe Burrow.[28] Daniel Cormier and Darius Slay also signed on with the company.[29][30]

The network's podcasts related to sports betting include Alex Monaco's Moneyline Monaco, Olivia Moody's Liv Moods Live, and The Favorites with Chad Millman and Simon Hunter, which moved to The Volume as part of its deal with Action Network.[31][32]

In 2023, they acquired the Nerd Sesh podcast. On August 23, 2023 it was announced that Shannon Sharpe's Club Shay Shay podcast would now live on the network after departing Fox Sports in June of that year. In September 2023, Sharpe announced he would be hosting another show on The Volume with former star wide receiver, Chad Johnson, called Nightcap with Unc & Ocho.[33][34][35]

Podcasts

  • The Herd
  • The Colin Cowherd Podcast
  • The Draymond Green Show
  • The Richard Sherman Podcast
  • Club Shay Shay
  • Nightcap with Unc & Ocho
  • Fantasy Pros
  • Nerd Sesh
  • Big Play Slay
  • Daniel Cormier TV
  • 3 and Out
  • Go Low
  • Hoops Tonight
  • Straight Fire
  • Snaps with Aaron & T-Bob
  • Jenkins & Jonez
  • Boxing with Chris Mannix
  • 3 Points with Chris Mannix
  • Liv Moods Unfiltered
  • Moneyline Monaco
  • Voch Lombardi Live

References

  1. ^ Dade Hayes,"Colin Cowherd Podcast Network The Volume Taps Sports Media Vet Logan Swaim As Head Of Content". Deadline Hollywood. 2021-05-18. Retrieved 2022-04-24.
  2. ^ a b "Colin Cowherd Partners with iHeartRadio to Launch The Volume Podcast Network". Inside Radio. 2021-02-01. Retrieved 2022-04-24.
  3. ^ a b "The Volume Lays Groundwork for Next-Gen Sports Talk Network". us21.campaign-archive.com. Retrieved 2023-04-10.
  4. ^ "Colin Cowherd, Sports Radio's Biggest Star, Starts a Podcast Network". Bloomberg.com. 2021-01-31. Retrieved 2023-04-10.
  5. ^ "The Volume, FanDuel Partner For Live Events | Barrett Media". 2022-10-21. Retrieved 2023-04-10.
  6. ^ "Colin Cowherd Launches The Volume Podcast Network". barrettsportsmedia.com. 2021-02-01. Retrieved 2022-04-24.
  7. ^ "Colin Cowherd Podcast Network News". Axios. 2021-03-16. Retrieved 2021-03-16.
  8. ^ "Colin Cowherd Announces His Next Move in Sports Media". The Spun by Sports Illustrafvted. 2021-02-01. Retrieved 2022-04-24.
  9. ^ Hayes, Dade (2021-05-18). "Colin Cowherd Podcast Network The Volume Taps Sports Media Vet Logan Swaim As Head Of Content". Deadline. Retrieved 2023-04-10.
  10. ^ "Introducing the Forty Under 40 Class of 2023". www.sportsbusinessjournal.com. Retrieved 2023-04-27.
  11. ^ "The Volume Expands Gambling, Video, And Partnerships Verticals With Five Executive Hires | Barrett Media". 2022-09-01. Retrieved 2023-04-10.
  12. ^ "Podcast Network The Volume Partners With YouTube Channel Buckets For NBA Finals". Insideradio.com. Retrieved 2023-04-10.
  13. ^ "The Volume & DraftKings Announce Multi-Year Partnership | Barrett Media". barrettsportsmedia.com. 2023-09-06. Retrieved 2023-09-26.
  14. ^ "Colin Cowherd Network Acquires SEC Podcast". Sportico. 2021-08-24. Retrieved 2022-04-24.
  15. ^ "Golden State Warriors Star Draymond Green to Host Weekly Podcast for Colin Cowherd-IHeartMedia Network the Volume". 15 November 2021.
  16. ^ "Draymond Green, Podcast Star, Turns an Unsparing Mic on Himself". Bloomberg.com. 2022-06-26. Retrieved 2023-04-10.
  17. ^ a b "Richard Sherman Takes Podcast To The Volume | Barrett Media". 2022-07-20. Retrieved 2023-04-10.
  18. ^ Quah, Nicholas (2022-06-16). "Let Draymond Green Podcast". Vulture. Retrieved 2023-04-10.
  19. ^ "2023 iHeartPodcast Awards: Check Out The Full List Of Winners". iHeart. Retrieved 2023-04-27.
  20. ^ Weprin, Alex (2021-09-08). "Alabama QB Bryce Young to Host Podcast for Colin Cowherd's The Volume, as College Players Start Inking Media Deals (Exclusive)". The Hollywood Reporter. Retrieved 2023-04-10.
  21. ^ a b Steinberg, Brian (2021-07-28). "Four Notre Dame Football Players Launch Podcast With Colin Cowherd". Variety. Retrieved 2023-04-10.
  22. ^ "Four Notre Dame Football Players Launch Podcast with Colin Cowherd". Variety. 2021-07-28. Retrieved 2022-04-24.
  23. ^ Daniels, Tim. "Alabama's Bryce Young to Host Podcast for Colin Cowherd's The Volume in NIL Deal". Bleacher Report. Retrieved 2023-04-27.
  24. ^ Novy-Williams, Eben (2021-06-03). "Cowherd's Podcast Network Adds Boxing Show Ahead of Packed Summer". Sportico.com. Retrieved 2023-04-10.
  25. ^ "Colin Cowherd has a blast at The Biggest Event of the Summer". WWE. Retrieved 2023-04-10.
  26. ^ "Former NFL Scout John Middlekauff Joins Colin Cowherd's 'The Volume' | Barrett Media". 2021-08-31. Retrieved 2023-04-10.
  27. ^ Staff, B. S. M. (2022-08-22). "The Volume Announces New Podcast With T-Bob Hebert and Aaron Murray". Retrieved 2023-04-10.
  28. ^ "NFL Fans Worry About Joe Burrow's Goals As Colin Cowherd Announces They're Hosting A Weekly Podcast Together". BroBible. 2022-09-14. Retrieved 2023-04-10.
  29. ^ "ESPN Picks Daniel Cormier To Lead Wrestlemania Coverage | Barrett Media". 2023-03-07. Retrieved 2023-04-27.
  30. ^ "Eagles CB Darius Slay joins Colin Cowherd's digital media network The Volume". Eagles Wire. 2022-10-16. Retrieved 2023-04-27.
  31. ^ "Logan Swaim is Cranking Up The Volume | Barrett Media". 2022-02-22. Retrieved 2023-04-10.
  32. ^ McCarthy, Michael (2021-08-04). "Colin Cowherd's New Podcast Network Going All-In On Sports Betting". Front Office Sports. Retrieved 2023-04-10.
  33. ^ Feldman, Jacob (2022-08-16). "Colin Cowherd Backtracks on Esports as The Volume Adds Madden YouTuber". Sportico.com. Retrieved 2023-04-10.
  34. ^ "Nerd Sesh". radiopublic.com. Retrieved 2023-04-27.
  35. ^ Huston, Caitlin (2023-08-23). "Shannon Sharpe to Bring Podcast 'Club Shay Shay' to The Volume in New Deal (Exclusive)". The Hollywood Reporter. Retrieved 2024-08-01.

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