The Story of Park's Marriage Contract

The Story of Park's Marriage Contract
Promotional poster for The Story of Park's Marriage Contract
Promotional poster
Hangul
열녀박씨 계약결혼뎐
Hanja
열녀박씨 契約結婚뎐
Literal meaningThe Virtuous Woman Park Got Married by Contract
Revised RomanizationYeollyeobakssi gye-yakgyeolhondyeon
McCune–ReischauerYŏllyŏpakssi kyeyangkyŏrhondyŏn
Genre
Based onThe Story of Park's Marriage Contract
by Angelique and Kim Neo-ul
Developed by
  • Jang Jae-hoon[3]
  • Kim Seong-wook[3]
Written byGo Nam-jeong[4]
Directed by
  • Park Sang-hoon[4]
  • Kang Chae-won[3]
Starring
Music byNoh Hyung-woo[5]
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Executive producerMoon Seon-ho[3]
Producers
  • Seo Jang-won[5]
  • Choi Hee-seok[3]
  • Yoo Hyun-jong[3]
Cinematography
  • Choi Jung-soon[5]
  • Lee Sung-min[5]
Editors
  • Park So-young[5]
  • Song Mi-kyung[5]
Running time70 minutes[6]
Production companyChorokbaem Media[4]
Budget₩15.4 billion[7]
Original release
NetworkMBC TV
ReleaseNovember 24, 2023 (2023-11-24) –
January 6, 2024 (2024-01-06)

The Story of Park's Marriage Contract (Korean: 열녀박씨 계약결혼뎐) is a South Korean television series starring Lee Se-young, Bae In-hyuk, Joo Hyun-young, Yoo Seon-ho, and Jo Bok-rae [ko]. It aired on MBC TV from November 24, 2023, to January 6, 2024, every Friday and Saturday at 21:50 (KST).[8] It is also available for streaming on Wavve in South Korea,[9] and on Viu and Viki in selected regions.[10][11]

Synopsis

The Story of Park's Marriage Contract tells the story of Park Yeon-woo, a Joseon Confucian girl who struggles to return to Joseon after time-travelling 200 years in time to the year 2023 after being thrown into a well (murdered at the behest of her mother-in-law) by an unknown person after the death of her husband, Kang Tae-ha. This "murder" is driven by the advantages accrued by virtuous women's families.

Cast

Main

A very recently-widowed young noblewoman from the Confucian Joseon era who time-travels to the year 2023. She is a great seamstress and dressmaker in Hanyang and Tae-ha's fake bride.
The vice president of SH Seoul who is a standoffish man that prioritizes logic over emotions and a potential successor to SH Group.
Yeon-woo's handmaid and best friend, she is talkative, reckless, and has a good sense of humor.
Tae-ha's half-brother who is a 3rd generation chaebol and a famous celebrity with a comical personality.
Tae-ha's secretary.

Supporting

Tae-ha's family

Tae-ha's stepmother and Tae-min's biological mother who is a representative of SH Seoul. She is a greedy person who has to have everything she wants and who ruthlessly cuts off anything that harms her.
Chairman of SH Group and Tae-ha's grandfather.
  • Son So-mang as Kang Hae-ryeong / Lady Ma-cheon[19]
Chairman Kang's youngest daughter and Tae-ha's aunt.
  • Jung Si-yul as Lee Seo-jun[20]
Hae-ryeong's son.

SH employees

Director of SH Seoul and Hye-suk's right hand man.
An assistant manager of SH Seoul's marketing team.
  • Jung Shi-ah as Oh Hyun-jung[22]
SH Seoul's marketing team leader.
A new member of SH Seoul's marketing team.

Midam

Representative of the hanbok brand "Midam".
  • Park Yeon-woo as Do Yun-jae[20]
Manager and chief designer of Midam.

Others

A mysterious guardian deity who watches over Yeon-woo.
  • Oh Yu-jin as Hong Na-rae[27]
Seong-pyo's younger sister. She is a job seeker with a positive personality, she teaches Park Yeon-woo, who came from Joseon, how to adapt to the "new Joseon".
  • Kim Jung-don as Choi Hyun-wook[20]
A talented cardiac surgery professor.

Extended

  • Choi Go-yun as Secretary Choi[28]
Min Hye-suk's secretary.
A bride who was originally supposed to contract marriage with Tae-ha.

Special appearances

Yeon-woo's father.
Tae-ha's mother.

Original soundtrack

Part 1

Released on November 25, 2023
No.TitleLyricsMusicArtistLength
1."If the World Separate Us" (이 생이 우릴 갈라놔도)Yoon Da-on
  • Yoon Da-on
  • Yoon Kwae-jin
Seodo3:25
2."If the World Separate Us" (이 생이 우릴 갈라놔도; Inst.) 
  • Yoon Da-on
  • Yoon Kwae-jin
 3:25
Total length:6:50

Part 2

Released on December 2, 2023
No.TitleLyricsMusicArtistLength
1."The Reason" (이유)VIPVIPLim Han-byul3:40
2."The Reason" (이유; Inst.) VIP 3:49
Total length:7:20

Part 3

Released on December 2, 2023
No.TitleLyricsMusicArtistLength
1."My Whole World Is You" (온 세상이 나에게)
  • Park Hee-soo
  • Lee Dong-wook (Sentiano)
  • Lee Dong-wook (Sentiano)
  • Park Hee-soo
Yuju3:35
2."My Whole World Is You" (온 세상이 나에게; Inst.) 
  • Lee Dong-wook (Sentiano)
  • Park Hee-soo
 3:35
Total length:7:10

Part 4

Released on December 16, 2023
No.TitleLyricsMusicArtistLength
1."Like a Dream" (꿈처럼)Lucky Clover (AVEC)Lucky Clover (AVEC)Song Ha-ye4:09
2."Like a Dream" (꿈처럼; Inst.) Lucky Clover (AVEC) 4:09
Total length:8:18

Part 5

Released on December 22, 2023
No.TitleLyricsMusicArtistLength
1."Can't Reach It" (닿을 듯 닿을 수 없구나)
  • Choe Han-sol
  • Kim Min-gi
  • Moon Si-on
  • Choe Han-sol
  • Kim Min-gi
  • Moon Si-on
Shin Ye-young3:46
2."Can't Reach It" (닿을 듯 닿을 수 없구나; Inst.) 
  • Choe Han-sol
  • Kim Min-gi
  • Moon Si-on
 3:46
Total length:7:32

Part 6

Released on January 6, 2024
No.TitleLyricsMusicArtistLength
1."Dreaming for a Moment" (잠시 꿈을 꾼다 생각할게요)
  • Kim Seung-chan
  • Chae Yoon
  • Kim Seung-chan
  • Chae Yoon
  • Banana GaraG
Lim Sang-hyun4:16
2."Dreaming for a Moment" (잠시 꿈을 꾼다 생각할게요; Inst.) 
  • Kim Seung-chan
  • Chae Yoon
  • Banana GaraG
 4:16
Total length:8:32

Reception

The Story of Park's Marriage Contract has been notably successful in Asian market according to Viu. Data shows that the series placed second in Thailand, fourth in Hong Kong and Malaysia, fifth in the Philippines and Singapore, and sixth in Indonesia from December 4 to 10, 2023.[39] According to global OTT platform Rakuten Viki, from December 31, 2023 to January 7, 2024, the series ranked first in 47 countries, including the United States, Canada, the United Kingdom, France, and the Netherlands.[40] It also ranked within the top 5 in 64 other countries.[41]

Viewership

The Story of Park's Marriage Contract : South Korea viewers per episode (millions)
SeasonEpisode numberAverage
123456789101112
11.0011.1921.1541.2411.3591.7911.5611.598N/AN/A1.5281.7411.257
Source: Audience measurement performed nationwide by Nielsen Korea.[42][A]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
Nielsen Korea[42][43] TNmS[44]
Nationwide Seoul Nationwide
1 November 24, 2023 5.6% (8th) 5.3% (7th) 4.8% (11th)
2 November 25, 2023 5.9% (7th) 5.8% (7th) 5.2% (9th)
3 December 1, 2023 6.7% (6th) 6.7% (4th) 5.8% (9th)
4 December 2, 2023 6.4% (5th) 6.2% (5th) 4.9% (10th)
5 December 8, 2023 7.4% (4th) 7.2% (4th) 6.5% (7th)
6 December 9, 2023 9.6% (2nd) 9.8% (2nd) N/A
7 December 15, 2023 8.7% (3rd) 8.9% (3rd) 6.1% (9th)
8 December 16, 2023 8.0% (3rd) 7.6% (3rd) N/A
9 December 22, 2023 7.4% (4th) 7.4%[45]
10 December 23, 2023 7.6% (2nd) 7.1%[46]
11 January 5, 2024 8.0% (5th) 7.8% (4th)
12 January 6, 2024 9.3% (3rd) 9.4% (2nd)
Average 7.6% 7.4% —[B]
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • N/A denotes ratings that were not published.

Accolades

Name of the award ceremony, year presented, category, nominee(s) of the award, and the result of the nomination
Award ceremony Year Category Nominee / Work Result Ref.
MBC Drama Awards 2023 Best New Actress Joo Hyun-young Won [47]
Excellence Award, Actor in a Miniseries Bae In-hyuk Won
Top Excellence Award, Actress in a Miniseries Lee Se-young Won
Best Character Award Chun Ho-jin Nominated [48]
Best Couple Award Bae In-hyuk and Lee Se-young Nominated [49]
Best New Actor Yoo Seon-ho Nominated [50]
Best Supporting Actor Jo Bok-rae [ko] Nominated [51]
Best Supporting Actress Jin Kyung Nominated [52]
Drama of the Year The Story of Park's Marriage Contract Nominated [53]

Notelist

  1. ^ The average viewership numbers is calculated based on the published viewership numbers. The exact average viewership numbers is unknown due to multiple unpublished viewership numbers.
  2. ^ Due to multiple unpublished ratings, the exact average rating is unknown.

References

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  39. ^ Schwartz, William (December 19, 2023). "[HanCinema's News] "The Story of Park's Marriage Contract" Tops Viu Charts in Asia". HanCinema. Archived from the original on December 20, 2023. Retrieved December 20, 2023.
  40. ^ 남, 혜연. ""역시 로맨스는 'K-로맨스'지~" '열녀박씨 계약결혼뎐' 미국→영국 47개국 1위". Naver News (in Korean). Archived from the original on January 11, 2024. Retrieved January 11, 2024.
  41. ^ 황, 소영. "이세영·배인혁 '열녀박씨' 47개국 1위 포함 111개국 톱5". Naver News (in Korean). Archived from the original on January 11, 2024. Retrieved January 11, 2024.
  42. ^ a b Nielsen Korea ratings:
    • "Ep. 1". Nielsen Korea (in Korean). November 24, 2023. Archived from the original on November 25, 2023. Retrieved November 25, 2023.
    • "Ep. 2". Nielsen Korea (in Korean). November 25, 2023. Archived from the original on November 26, 2023. Retrieved November 26, 2023.
    • "Ep. 3". Nielsen Korea (in Korean). December 1, 2023. Archived from the original on December 1, 2023. Retrieved December 2, 2023.
    • "Ep. 4". Nielsen Korea (in Korean). December 2, 2023. Archived from the original on December 4, 2023. Retrieved December 3, 2023.
    • "Ep. 5". Nielsen Korea (in Korean). December 8, 2023. Archived from the original on December 9, 2023. Retrieved December 9, 2023.
    • "Ep. 6". Nielsen Korea (in Korean). December 9, 2023. Archived from the original on December 10, 2023. Retrieved December 10, 2023.
    • "Ep. 7". Nielsen Korea (in Korean). December 15, 2023. Archived from the original on December 15, 2023. Retrieved December 16, 2023.
    • "Ep. 8". Nielsen Korea (in Korean). December 16, 2023. Archived from the original on December 17, 2023. Retrieved December 17, 2023.
    • "Ep. 11". Nielsen Korea (in Korean). January 5, 2024. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
    • "Ep. 12". Nielsen Korea (in Korean). January 6, 2024. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
  43. ^ 열녀박씨 계약결혼뎐 시청률 [The Story of Park's Marriage Contract ratings] (in Korean). Nielsen Korea. Archived from the original on January 7, 2024. Retrieved January 7, 2024 – via Daum.
  44. ^ TNmS ratings:
    • "Ep. 1". Break News (in Korean). November 25, 2023. Archived from the original on November 25, 2023. Retrieved November 25, 2023.
    • "Ep. 2". Break News (in Korean). November 26, 2023. Archived from the original on November 26, 2023. Retrieved November 26, 2023.
    • "Ep. 3". Break News (in Korean). December 2, 2023. Archived from the original on December 2, 2023. Retrieved December 2, 2023.
    • "Ep. 4". Break News (in Korean). December 3, 2023. Archived from the original on December 3, 2023. Retrieved December 3, 2023.
    • "Ep. 5". Break News (in Korean). December 9, 2023. Archived from the original on December 9, 2023. Retrieved December 9, 2023.
    • "Ep. 7". Break News (in Korean). December 16, 2023. Archived from the original on December 19, 2023. Retrieved December 16, 2023.
  45. ^ Lee, Yoo-min (December 23, 2023). 배인혁, 母 죽인 범인 천호진?...최고 9.1% (열녀박씨)[종합] [Bae In-hyuk, criminal Cheon Ho-jin is the one who killed mother?...The best 9.1% (Yeolnyeo Park) [Comprehensive]] (in Korean). Sports Kyunghyang. Archived from the original on December 24, 2023. Retrieved December 24, 2023 – via Naver.
  46. ^ Ahn, Yoon-ji (December 24, 2023). '열녀박씨' 이세영, 이준혁에 당한 배인혁 구하기..최고 8.7%[종합] ['Yeolnyeo Park' Lee Se-young saves Bae In-hyuk from Lee Joon-hyuk..The best 8.7% [Comprehensive]] (in Korean). Star News. Archived from the original on December 24, 2023. Retrieved December 24, 2023 – via Naver.
  47. ^ Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 남궁민, 이변 없이 대상 수상... "큐 사인이 가장 행복한 배우" [[2023 MBC Drama Awards] 'My Dearest' Namkoong Min wins the grand prize without any incidents..."Cue sign is the happiest actor"] (in Korean). MBC Entertainment. Archived from the original on December 30, 2023. Retrieved December 30, 2023 – via Naver.
  48. ^ Kim, Hyun-jeong (December 30, 2023). "이 정도로 욕 먹을 줄은"...'연인' 김종태, 베스트 캐릭터상 [MBC 연기대상] ["I never thought I'd be humiliated so much"...'My Dearest' Kim Jong-tae, Best Character [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023 – via Naver.
  49. ^ Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 남궁민♥안은진, 시청자가 뽑은 '베스트 커플상' [[2023 MBC Drama Awards] 'My Dearest' Namkoong Min♥An Eun-jin, 'Best Couple Award' Voted by Viewers] (in Korean). MBC Entertainment News. Archived from the original on January 6, 2024. Retrieved January 6, 2024 – via Naver.
  50. ^ Cha, Hye-rin (December 30, 2023). [2023 MBC 연기대상] '연인' 김무준·김윤우 '신인상' 수상 "영광스러운 상 감사해" [[2023 MBC Drama Awards] 'Lovers' Kim Moo-jun and Kim Yun-woo win 'Rookie Award' "Thank you for this glorious award"] (in Korean). MBC Entertainment News. Archived from the original on January 6, 2024. Retrieved January 6, 2024 – via Naver.
  51. ^ Kim, Hyun-jeong (December 30, 2023). '연인' 최영우 조연상 "토종 한국인, 데뷔 20년만 첫 상" [MBC 연기대상] ['My Dearest' Choi Young-woo Best Supporting Actor "Native Koreans Win First Award in 20 Years After Debut" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023.
  52. ^ Kim, Hyun-jeong (December 30, 2023). '결혼' 차청화, 조연상 "♥자기 행복하게 살자" [MBC 연기대상] ['Marriage' Cha Chung-hwa, Best Supporting Actor "♥Let's Live Happily Ever After" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023 – via Naver.
  53. ^ Kim, Hyun-jeong (December 30, 2023). '연인', 올해의 드라마상...김상용 감독 "남궁민, 영혼의 파트너" [MBC 연기대상] ['Lovers' Wins Drama of the Year...Director Kim Sang-yong "Namkoong Min, Soul Partner" [MBC Drama Awards]] (in Korean). Xports News. Archived from the original on December 31, 2023. Retrieved December 31, 2023 – via Naver.