The plot revolves around a fictitious Onion television news anchorman, Norm Archer (Len Cariou). He is forced to face a corporate takeover by Onion's perennial multinational, Global Tetrahedron. The media conglomerate is interrupting Archer's newscasts with product placement commercials for 'Cock Puncher', the company's action movie franchise, which is a 'whap right in the nutsack' for the veteran newsman. Onion news is described as "fair and balanced". The plot is a springboard for various comedy sketches featuring The Onion's satire. Vignettes include music videos parodies of Britney Spears ['Take Me From Behind' '...about love sneaking up on you...like...you know... from the behind.'] and Steven Seagal parodying the action hero genre he normally portrays as the world famous 'Cock Puncher'. The plot is interrupted by film reviewers and commentators weighing in on its progress, with one staging an immediate walkout of all African American audience members unless a positive portrayal of an African American is inserted into the plot.
In 2003, New Regency Productions and Fox Searchlight Pictures were on board to produce and release a movie written by The Onion staff. Tentatively titled The Untitled Onion Movie, it was to be directed by music video director Tom Kuntz and Mike Maguire and written by then Onion editor Robert Siegel and writer Todd Hanson with the rest of the Onion staff. After delays and previews to test audiences, the film was suspended and eventually dropped by Fox. New Regency Productions continued the project.
On March 15, 2007, Scott Aukerman said that the Onion movie was at a "dead standstill".[1] Additionally, Onion, Inc. President at the time, Sean Mills, indicated The Onion was no longer associated with the film project.[2][3]
20th Century Fox Home Entertainment released The Onion Movie DVD on June 3, 2008.[7] The UK release's packaging styles the film News Movie, a.k.a. The Onion Movie.
Reception
The Onion's own non-satirical entertainment website The A.V. Club did not review the film. The site's film critic Nathan Rabin explicitly declined to review the film for his "Dispatches from Direct to DVD Purgatory" feature on poor-quality direct-to-DVD films because he wished to avoid a conflict of interest.[8]
