The A.V. Club is an online newspaper[2] and entertainment website featuring reviews, interviews, and other articles that examine films, music, television, books, games, and other elements of pop-culture media. The A.V. Club was created in 1993 as a supplement to its satirical parent publication, The Onion. While it was a part of The Onion's 1996 website launch, The A.V. Club had minimal presence on the website at that point.
A 2005 website redesign placed The A.V. Club in a more prominent position, allowing its online identity to grow. Unlike The Onion, The A.V. Club is not satirical, though it does use a similarly irreverent style.[3] The publication's name is a reference to audiovisual (AV) clubs typical of American high schools.[4]
"A.V. Club" is for "audiovisual club". In the United States in the late 20th century, many high schools would have clubs for students who wanted to use and learn about speakers, projectors, and other video and audio equipment.[4]
In 1996, both The Onion and The A.V. Club debuted on the Internet.[6]The A.V. Club was originally a subsection[7] of the main theonion.com domain name.[citation needed]
In December 2004, Stephen Thompson left his position as founding editor of The A.V. Club.[8]
The supplement was moved to its own domain name, theavclub.com,[9] before the 2005 acquisition of the shorter avclub.com domain name.[10] The latter change coincided with a redesign that incorporated reader comments and blog content. In 2006, the website shifted its content model again to add content on a daily, rather than weekly, basis. Some contributors have become established as freelance writers and editors.[citation needed]
According to Sean Mills, then-president of The Onion, the A.V. Club website first reached more than 1 million unique visitors in October 2007.[11] In late 2009, the website was reported to have received more than 1.4 million unique visitors and 75,000 comments per month.[12]
At its peak, the print version of The A.V. Club was available in 17 different cities.[13] Localized sections of the website were also maintained, with reviews and news relevant to specific cities. The print version and localized websites were gradually discontinued, and in December 2013, print publication ceased production in the last three markets.[14]
2012–2014 staff departures
On 13 December 2012, long-time writer and editor Keith Phipps, who oversaw the website after Stephen Thompson left, stepped down from his role as editor of The A.V. Club. He said, "Onion, Inc. and I have come to a mutual parting of the ways."[15][16][17]
On 2 April 2013, long-time film review editor and critic Scott Tobias stepped down as film editor of The A.V. Club. He said via Twitter, "After 15 great years @theavclub, I step down as Film Editor next Friday."[18]
On 26 April 2013, long-time writers Nathan Rabin, Tasha Robinson, and Genevieve Koski announced they would also be leaving the website to begin work on a new project with Scott Tobias and Keith Phipps.[19] Koski also said that she would continue to write freelance articles.[20] Writer Noel Murray announced he would be joining their new project, but would also continue to contribute to The A.V. Club in a reduced capacity.[19] On 30 May 2013, those six writers were announced as becoming part of the senior staff of The Dissolve, a film website run by Pitchfork Media.[21]
In April and June 2014, senior staff writers Kyle Ryan, Sonia Saraiya, and Emily St. James[22] left the website for positions at Entertainment Weekly, Salon, and Vox Media, respectively.[23][24] In 2015, Ryan returned to Onion, Inc. for a position in development.[25] Following his departure from The Dissolve earlier that month, Nathan Rabin returned to write freelance for the A.V. Club website in May 2015.[26] He renewed his regular column "My World of Flops"Archived 6 November 2013 at the Wayback Machine. The Dissolve folded in July 2015.[27]
On 16 February 2017, The A.V. Club's editor-at-large, John Teti, posted an article on the website announcing the upcoming release of a television series, titled The A.V. Club, based on the website.[30] The series, hosted by Teti, began airing on Fusion on 16 March 2017 and ran for one season.[31] The series featured news, criticism, and discussions about various popular-culture topics and featured staff members from the website.
The site was subsequently migrated from Bulbs, an internal content management system developed by Onion Inc. to the Gawker-developed Kinja platform.[32][33] Audience reviews hosted on the previous site were deleted and the Kinja comment system was heavily derided by the site's commenting community, leading to a sharp decline in activity.
Onion Inc. Union
In March 2018 the employees of the company announced they had unionized with the Writers Guild of America, East.[34] The union comprises "all of the creative staffs at Onion Inc.: The A.V. Club, The Onion, ClickHole, The Takeout, Onion Labs, and Onion Inc.'s video and art departments."[35] (ClickHole was subsequently acquired by Cards Against Humanity in February 2020.[36]) The union was recognized on 20 April 2018[37] and reached a contract agreement with management on 20 December 2018.[37] The contract includes "annual pay increases, minimum pay grades, strong diversity and anti-harassment language, just cause, union security, editorial independence, intellectual property rights, and an end to permalancers."[38]
G/O Media era and 2022 staff departures
In July 2018, Univision announced it was looking for a buyer for the entire Gizmodo Group.[39] In April 2019, Gizmodo and The Onion were sold to private-equity firm Great Hill Partners, which combined them into a new company named G/O Media.[40][41] In July 2019, executive editor Laura M. Browning and managing editor Caitlin PenzeyMoog left.[42] In early 2020, former People magazine and Entertainment Weekly editor Patrick Gomez was named editor-in-chief, and it was announced that the site was opening a Los Angeles bureau.[43] In August 2021, Yahoo! Entertainment and E! Online alum Scott Robson joined to lead the team.[44]
On 18 January 2022, the union representing staff at the website announced that all seven staff members based in Chicago had taken severance as opposed to accepting a mandatory move of work location to Los Angeles.[45] This predominantly affected the senior staff of the site and comprised the managing editor, film editor, TV editor, associate editor, senior writer, assistant editor, and editorial coordinator.[46]
Paste Media era
In March 2024, it was reported that G/O Media had sold The A.V. Club to Paste Media, who had previously bought the dormant G/O Media sites Jezebel and Splinter News for a relaunch.[41][47] This resulted in The A.V. Club being separated from The Onion for the first time ever, with G/O Media selling The Onion to Global Tetrahedron the following month.[48] Two employees were laid off as part of the transition. Paste Media CEO Josh Jackson stressed that Paste and The A.V. Club would not be consolidated together and ensured that the comments, briefly disabled by G/O Media, would be restored.[49]
In June 2024, various changes were announced, including that the A.V. Undercover web series would be revived after a 7-year hiatus, A.I. written articles during the G/O Media era would be removed, familiar writers would return (including Nathan Rabin and Ignatiy Vishnevetsky), and a subscriber program will be introduced.[50] In July 2024, Danette Chavez, a writer and editor for The A.V. Club from 2015 to 2022, rejoined the website as editor-in-chief.[51] The same month, A.V. Undercover season 9 premiered and the site migrated from Kinja to WordPress, returning to the former Disqus-powered commenting system used under Bulbs.[1]
Controversy
On 9 December 2010, the website ComicsComicsMag revealed a capsule review for the book Genius, Isolated: The Life and Art of Alex Toth had been fabricated. The book had not yet been published nor even completed by the authors.[52] After the review was removed, editor Keith Phipps posted an apology on the website, stating that the reporter being assigned to review the book could not locate a copy of it ("for obvious reasons"), so they fabricated it.[53] Leonard Pierce, the author of the review, was terminated from his freelance role with the website.[54]
Awards
In 2017, The A.V. Club won an Eisner Award for "Best Comics-related Periodical/Journalism" (for works published in 2016).[55] The award went to writers Oliver Sava, Caitlin Rosberg, Shea Hennum, and Tegan O'Neil. The award also went to editor Caitlin PenzeyMoog.[56]
A.V. Club year-end and decade-end lists
Starting in 1999, only lists written by individual writers were published. Beginning in 2006, The A.V. Club began publishing website-consensus, year-end album and film rankings, together with lists created by individual writers. Additionally decade-end lists were published for the 2000s and 2010s.[57][58]
^"The ONION, Number One in News". 19 December 1996. Archived from the original on 19 December 1996. Retrieved 19 July 2018.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
^"Home". The A.V. Club. 6 August 2005. Archived from the original on 6 August 2005. Retrieved 13 August 2017.{{cite web}}: CS1 maint: bot: original URL status unknown (link)