Asher Yeshuron (Moshe Ivgi), a failed businessman, lacks integrity but is charismatic, is trying to promote the sales of his book, "To Drive Out the Crow." His life changes when he was a guest on a TV show, after being deemed by a cult to be a spiritual leader. Inside the cult, there are betrayals, secrets, and passions. The film unfolds the story of people seen as typical Tel Avivians of the eighties and nineties.