The plot follows Itzik Finkelstein (Moshe Ivgi), a single 40 year old man who didn't achieve much in his life and lives with his mother. His only attempt to succeed comes when he imports tens of thousands of keychains in the shape of a monk whose genitals are revealed by pressing his head. After the failure of the business, Itzik discovered the magnitude of his failure and the loss of the meaning of his life. One night, the keychain becomes an imaginary monk (Esteban Gottfried). The monk is a messenger of revenge and he explains to Itzik that he is not to blame for his situation but the people who lied to him and set his ways for him. With the help of the monk, Finkelstein embarks on a journey of revenge against the people responsible for his failure.