TV viewing share in 2023:[1]
Television in Portugal was introduced in 1956 (test broadcasts) by Radiotelevisão Portuguesa (now named Rádio e Televisão de Portugal), which held the nationwide television monopoly until late 1992. Regular broadcasting was introduced on March 7, 1957. Colour transmissions were introduced on March 10, 1980.
Digital terrestrial television (DTT) was introduced at a very late stage when compared to other countries in Europe and with limited channels. According to the European Audiovisual Observatory it occupies the last place out of the 34 European countries with the weakest offer on digital terrestrial television. Due to this, most Portuguese are subscribers of cable (HFC) or IPTV (DSL or FTTH) platforms, in percentages higher than in the rest of Europe and these platforms are well developed with many channels. During the transition from analog to DTT, subscription-based television services experienced a 10% increase and reached 72.5% of homes in 2012. Outside of the internet, there are no regional or local television channels - with the exception of the autonomous state TV channels, RTP Açores and RTP Madeira -, although a couple of pay TV channels are partly or wholly dedicated to regional matters. Portuguese television is regulated by the Entidade Reguladora para a Comunicação Social (ERC).[2]
In 1953, a group on behalf of Emissora Nacional de Radiodifusão (later RDP) was set up examining the feasibility of a television service in Portugal. The group started preliminary work for a network of television signals, with a budget on the order of 500,000 escudos. A foreign company had a proposal for the setup of the television network, including the possibility by a foreign company, with high foreign capital, making a proposal for the building of the network and having the exclusive rights of the selling of television sets in the country for a determined period of time[3] In July 1954, their report A Televisão em Portugal (Television in Portugal) was published and was built upon the following pillars:
On March 7, 1957 public broadcaster Rádio e Televisão de Portugal (RTP) began broadcasting on RTP1, the first television channel in the country. A second RTP channel, RTP2, started broadcasting on December 25, 1968. Private commercial channels were launched in the early 1990s, with SIC on October 6, 1992, and TVI on February 20, 1993.
In 2021, the 24-hour television news channel TVI 24 was revamped and started to broadcast as CNN Portugal. In December 2021, Lisbon-headquartered investment management firm Alpac Capital signed an agreement to buy a controlling stake in the pan-European television news network Euronews from Egyptian telecoms magnate Naguib Sawiris.[5][6][7]
Analog broadcasts in Portugal were discontinued on April 26, 2012. There are eight free-to-air channels on Portuguese terrestrial TV: 6 are owned by the public service broadcaster RTP (with 2 being regional channels that broadcast FTA only in the Madeira and Azores Autonomous Regions), two are from private broadcasters (SIC and TVI) and one is owned by the Assembly of the Republic and broadcasts parliamentary sessions (like BBC Parliament). See Digital terrestrial television in Portugal
HD broadcasts in Portugal began around the late 2000s mostly for sports events through temporary channels. During the 2010s, high definition gained more traction as the standard quality for TV broadcasts with by the end of the decade most television channels having an HD feed. However, high definition is still only available through pay TV services since, as of 2023, it has yet to be implemented for Portuguese Terrestrial Digital Television.
Optimus Clix has launched in 2006 a service called SmarTV (rebranded as Optimus Clix TV), provided on Amino and Motorola STBs, with VoD provided by Kasenna MediaBase video servers. The service would be merged into ZON in 2014 to create NOS.
PT Comunicações /Portugal Telecom, now Altice Portugal, has also launched its own IPTV service called MEO, after spuning off its subsidiary PT Multimédia (now NOS) in 2007.
Vodafone also launched an IPTV service called Vodafone Casa TV, now just simply known as Vodafone TV.
All cable providers in Portugal, NOS and Nowo, introduced digital television (DVB-C). However, some providers still offer analog cable.[8]
Digital satellite services have existed since 1998. Currently, the providers are NOS and MEO operating in Hispasat.
All operators had mobile TV under UMTS platforms. It was abandoned in favor of web-TV applications for mobile devices.
Yearly average viewing shares of the five main television channels in Portugal since 1992:[9][10][11][12][13][14][15][16][17][18][1]
Monthly viewing shares in July 2024:[19]
[20][21][22][23][24][25][26][27][28][29]
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