According to De Botton, "status anxiety" is a 21st-century phenomenon which is a result of capitalism, democracy, and an ostensibly egalitarian society, and is prevalent in countries where an inequality in income is evident. Status anxiety can be defined as the constant tension or fear of being perceived as "unsuccessful" by the society in materialistic terms. Today, every individual constantly tries to outsmart the others to climb up the social ladder. The effects of status anxiety can be impulse buying, status consumption etc.
Meritocracy is a primary cause of status anxiety. Meritocracy is a society that believes that only the talented and the meritorious will end up at the top of the social ladder. Snobbery, envy, lovelessness are some other causes of status anxiety.[1]
De Botton first noticed this phenomenon among the wealthy families of America. The Americans had a lavish lifestyle and most of it was just to make the "neighbours" envious. America had also witnessed the trend of "Famous for being famous". Botton even met the American motivational speaker Les Brown to know how motivational speaking works. He concluded that motivational speakers conducted their speeches to induce status anxiety among individuals. Motivational speaking is based on the fact that "No one is living up to their true potential and everyone has scope for improvement". De Botton challenged this and asked "What about those who want to achieve but lack the opportunities to do so?"[2]
De Botton lays out the causes of and solutions to status anxiety as follows:
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