Standard is the name of two different magazines published in France and in Serbia. The French quarterly culture and fashion magazineStandard is published in Paris since 2004. The Serbian weekly newsmagazineStandard was established in 2006 as a print magazine; its print edition was disestablished in 2009.
French edition
The idea to create Standard magazine was born of a desire to fill a shortage in the French press at the time which had no support for an emerging public interested in culture and fashion alike. Standard stands out by combining the cultural heritage of the French independent press (Actuel, Technikart) and the freshness and design of creative English titles (i-D, Dazed). It is aimed at a creative, urban readership aged between 16 and 45 years.[1]
The French edition was published by the company Faites le zéro, and was in circulation from 2002 to 2014. Its tagline was in French: "Le premier féminin unisexe", lit. 'The first unisex women magazine'.[2]
Serbian edition
The magazine was sold under the mantra "Sve novine u jednoj" and its editor-in-chief duties are performed by Željko Cvijanović. In addition to its editor, Standard's main columnists are Simonida Kažić and Zdravko Brkić. On June 12, 2009 after 159 issues, it was announced that Standard would cease its print edition due to financial difficulties and switch over into activities as a web magazine Standard.rs. The last print issue was #159 on June 4, 2009. Since then, the website has become Novi Standard and is mostly focused on political news and analytical journalism.
