Sambad has a circulation of around 4.5 lakhs (as of 2021) and is widely read in the state of Odisha. The newspaper[3] covers a wide range of topics, including politics, sports, entertainment, business, education, and technology. It is known for its in-depth coverage of regional news and has won several awards for its journalistic excellence.
^ abS. C. Bhatt (1997). Indian Press Since 1955. New Delhi: Ministry of Information and Broadcasting. p. 83. ISBN8123005555. OCLC37442873. The Sambad was established in 1984 with Saumya Ranjan Patnaik, son-in-law of J.B. Patnaik, in the saddle. Saumya Ranjan was once a senior BJD leader in Odisha but his father-in-law is said to be the main force behind the paper. The paper has come up in a big way and has an English daily, the Sun Times, in tow. Already the Sambad has editions from Rourkela,Cuttack and Brahmapur, apart from its base in Bhubaneswar
Leading vernacular daily ‘Sambad’ secured top rank in Indian Readership Survey (IRS)-2017 retaining its position as the largest circulated daily newspaper in Odisha.