The series tells the story of Yoon Hyun-woo (Song Joong-ki), a loyal higher-up employee working for chaebol Soonyang Group, who was betrayed and murdered by a member of the Soonyang family to cover up a tax evasion scheme. Hyun-woo later wakes up in 1987 discovering that he has been reincarnated into the body of Jin Do-jun, youngest grandson of the Soonyang family. Using these circumstances to his advantage, he starts his revenge by plotting a hostile takeover of Soonyang Group. The background to the story is the power of the chaebols and the 1997 Asian Financial crisis.
Reborn Rich : South Korea viewers per episode (millions)
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Season
Episode number
Average
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
1
1.394
2.174
2.669
2.663
3.528
3.692
3.851
4.653
3.887
4.316
5.064
4.536
5.307
6.248
5.829
6.277
4.131
Source: Audience measurement performed nationwide by Nielsen Korea.[45]
In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).
Accolades
Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination
The over-the-top (OTT) streaming service, Viu, who bought the rights to air the show under the Viu Original label in all markets outside South Korea,[10] unveiled that they will remake the series in Thai. The series is to be released in 2024.[54]
^ abKim, Hye-jeong (October 14, 2021). 김영재 '재벌집 막내아들' 합류 [공식] [Kim Young-jae joins 'the youngest son of a conglomerate' [Official]]. Sports Kyunghyang. Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^ abHong, Se-young (July 20, 2021). 송중기·이성민 '재벌집 막내아들' 출연확정 [공식] [Song Joong-ki and Lee Sung-min confirmed to appear in 'The Youngest Son of a Conglomerate' owner of miracle shares [Official]]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Park, Sang-hoo (September 16, 2021). JTBC 측 "김강훈, '재벌집 막내아들' 합류 확정" [공식입장] [JTBC side "Kim Kang-hoon confirmed to join 'the youngest son of a conglomerate'" [Official position]]. TV Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021.
^Moon, Ji-yeon (June 2, 2021). [단독]신현빈, '재벌집 막내아들' 주인공 발탁...송중기 만난다 [[Exclusive] Shin Hyun-bin, 'the youngest son of a conglomerate' selected as the main character...Meet Song Joong-ki]. Sports Chosun (in Korean). Archived from the original on December 15, 2021. Retrieved December 23, 2021 – via Naver.
^ abcKang, Hyo-jin (September 28, 2022). 재벌집 막내아들' 송중기→티파니 영, 입 떡 벌어지는 라인업 '하반기 첫 방송'[공식] [The youngest son of a conglomerate' Song Joong-ki → Tiffany Young, mouth-watering lineup 'First broadcast of the second half' [Official]]. SPOTV News (in Korean). Archived from the original on September 28, 2022. Retrieved September 28, 2022 – via Naver.
^Jo, Eun-mi (October 19, 2021). 김정난, '재벌집 막내아들' 출연 확정..송중기·이성민·신현빈과 호흡(공식) [Kim Jung-nan confirmed to appear in 'The Youngest Son of a Conglomerate'...Breathing with Song Joong-ki, Lee Seong-min, and Shin Hyun-bin (official)]. Herald POP (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Ham, Na-yan (June 2, 2021). [단독] 김남희, '재벌집 막내아들' 출연...송중기와 호흡 [[Exclusive] Kim Nam-hee to appear in 'The Youngest Son of a Conglomerate'...Song Joong-ki and breathing]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Park, Soo-in (November 15, 2022). 슈룹' 심소군 문성현 '재벌집 막내아들' 캐스팅, 김남희 아역된다 [Shrub' Shim So-gun, Moon Seong-hyun, 'The youngest son of a conglomerate' cast, Kim Nam-hee child role]. Newsen (in Korean). Archived from the original on November 15, 2022. Retrieved November 15, 2022 – via Naver.
^Ha, Su-jeong (September 9, 2021). 박지현, '재벌집 막내아들' 캐스팅..당돌한 재벌가 장녀된다 [공식] [Park Ji-hyun, cast for 'the youngest son of a conglomerate'...The Chaebol Lawyer]. OSEN [ko] (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Lee, Min-ji (August 12, 2021). '재벌집 막내아들' 조한철 합류, 빈센조 송중기와 재회(공식) ['The youngest son of a conglomerate' joins Jo Han-cheol and reunites with Vincenzo Song Joong-ki (official)]. Newsen (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Yoo, Jung-min (November 26, 2021). 서재희, '재벌집 막내아들' 캐스팅 확정...재벌가 며느리 役 으로 송중기와 호흡 [Seo Jae-hee, casting confirmed for 'the youngest son of a chaebol family'...Breathing with Song Joong-ki as the daughter-in-law of a chaebol family]. Ten Asia (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Kim, Da-eun (November 12, 2022). 재벌집 막내아들' 몰입감 폭발시킬 '믿보배' 연기 전쟁 [The youngest son of a conglomerate' smoke war of 'trusted treasure' that will explode the immersion]. Ilgan Sports (in Korean). Archived from the original on November 13, 2022. Retrieved November 13, 2022 – via Naver.
^Kim, Myung-mi (October 22, 2021). 김신록 '재벌집 막내아들' 출연 확정, 이성민 외동딸 변신(공식입장) [Kim Shin-rok confirmed to appear in 'The Youngest Son of a Conglomerate', Lee Sung-min's only daughter transformed (official position)]. Newsen (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Lee, Seung-gil (November 11, 2021). 김도현, '재벌집 막내아들' 합류...송중기 만난다 [Kim Do-hyun joins 'the youngest son of a conglomerate'...Meet Song Joong-ki]. My Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Lee, Seung-gil (October 14, 2021). 김영재가 송중기 아버지라고? '재벌집 막내아들' 출연확정 [공식] [Kim Young-jae is Song Joong-ki's father? Confirmed to appear in 'The Youngest Son of a Conglomerate' [Official]]. My Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Han, Hae-seon (September 18, 2021). [단독]강기둥, 송중기 형 된다..'재벌집 막내아들' 출연 [[Exclusive] Ki-dong Kang and Song Joong-ki become hyung..Appearing in 'The Youngest Son of a Conglomerate']. Star News (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Yeon, Hwi-seon (May 24, 2022). 강기둥, '재벌집 막내아들' 출연...송중기X신현빈과 호흡 [공식] [Kang Ki-dong, appearing in 'The Youngest Son of a Conglomerate'... Breathing with Song Joong-ki X Shin Hyun-bin [Official]]. OSEN [ko] (in Korean). Archived from the original on May 24, 2022. Retrieved May 24, 2022 – via Naver.
^Park, So-young (November 19, 2022). 덮중기 커밍순..대학생 된 송중기, 이성민家 역공 들어가나('재벌집 막내아들') [Joong-Ki Cumming-Soon... Will Song Joong-Ki, a college student, go into the counterattack of Lee Seong-Min's family ('The youngest son of a conglomerate family')]. OSEN [ko] (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022 – via Naver.
^Seo, Ye-jin (December 30, 2021). [공식] '스위트홈' 김현, '재벌집 막내아들' 출연 확정...송중기와 호흡 [[Official] 'Sweet Home' Kim Hyun, confirmed to appear in 'The Youngest Son of a Conglomerate'...Song Joong-ki breathing]. 10Asia (in Korean). Archived from the original on December 30, 2021. Retrieved December 30, 2021 – via Naver.
^Yoon, Seong-yeol (October 6, 2022). 정희태 '재벌집 막내아들' 합류..송중기X이성민과 호흡 [공식] [Jung Hee-tae joins 'the youngest son of a conglomerate'... Breathing with Song Joong-ki X Lee Seong-min [Official]]. Star News (in Korean). Archived from the original on October 6, 2022. Retrieved October 6, 2022 – via Naver.
^등장인물 소개 [Character introduction] (in Korean). Archived from the original on January 10, 2023. Retrieved November 13, 2022 – via JTBC.
^Hong, Se-young (July 14, 2021). [단독] 박혁권, '재벌집 막내아들' 합류...송중기와 호흡 [[Exclusive] Park Hyuk-kwon joins 'the youngest son of a conglomerate'...Song Joong-ki and breathing]. Sports Donga (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Kim, Na-yeon (December 11, 2022). 재벌집' 송중기X이성민, 박지훈 희생으로 생존.."배후 찾아내 [Conglomerate House' Song Joong-ki X Lee Seong-min survives at the sacrifice of Park Ji-hoon... "Find the mastermind]. MT Star News (in Korean). Archived from the original on December 12, 2022. Retrieved December 12, 2022 – via Naver.
^Kim, Ye-eun (March 29, 2022). 김정우, '재벌집 막내아들' 출연...송중기 경호원 된다 [공식입장] [Kim Jung-woo to appear in 'The Youngest Son of a Conglomerate'...Becomes Song Joong-ki's bodyguard [Official Position]]. Xports News (in Korean). Archived from the original on March 29, 2022. Retrieved March 29, 2022 – via Naver.
^Yoon, Seong-yeol (October 28, 2021). 강길우 '재벌집 막내아들' 출연..조한철과 호흡 [공식] [Kang Gil-woo's appearance in 'The Youngest Son of a Conglomerate'... Breathing with Jo Han-cheol [Official]]. Star News (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021 – via Naver.
^Jang, In-young (November 25, 2022). 재벌집' 송중기, 이성민·이병준 자존심 건드렸다…승계전쟁 시작 [Conglomerate House' Song Joong-ki, Lee Sung-min and Lee Byung-joon touched the pride... Succession war begins]. Newsis (in Korean). Archived from the original on November 25, 2022. Retrieved November 25, 2022 – via Naver.
^Kim, Han-gil (November 2, 2021). [단독] 이황의, 드라마 '꽃피면 달 생각하고' '재벌집 막내아들' 합류 [[Exclusive] Lee Hwang-ui joins drama 'Thinking of the Moon When It Blooms' and 'The Youngest Son of a Conglomerate']. TV Daily (in Korean). Archived from the original on December 23, 2021. Retrieved December 23, 2021.
^Yoo, Jeong-min (November 15, 2022). 함태인, '재벌집 막내아들' 캐스팅...송중기와 연기 호흡 [Ham Tae-in cast in 'The youngest son of a conglomerate family'...Song Joong-ki and acting breathing]. Ten Asia (in Korean). Archived from the original on November 15, 2022. Retrieved November 15, 2022 – via Naver.
^Kim, Hyun-rok (March 22, 2023). 동은오적만 있나…'더 글로리' 전진오, 빌런 잡는 빌런 떴다 [Is there only Dong-Eun-Ojeok? 'The Glory' Jeon Jin-oh, a villain who catches the villain is on the rise]. SpoTV News (in Korean). Retrieved March 22, 2023 – via Naver.
^Choi, Hye-jin (November 19, 2022). '재벌집 막내아들' 송중기, 총 맞고 추락→과거로 회귀 [★밤TV] ['The youngest son of a conglomerate family' Song Joong-ki, got shot and fell → Return to the past [★Night TV]]. MT Star News (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022 – via Naver.
^Kim, Se-hun (November 19, 2022). 박진영ㆍ차선우(바로), '재벌집 막내아들' 특별 출연…신경민(신 대리)ㆍ송중기 동생으로 시선 강탈 [Park Jin-young and Cha Seon-woo (Baro) make a special appearance in 'The youngest son of a conglomerate family'... Shin Kyung-Min (Shin Deputy) and Song Joong-Ki's younger siblings steal attention]. Biz Entertainment (in Korean). Archived from the original on November 19, 2022. Retrieved November 19, 2022.
^Jang, Ah-reum (November 20, 2022). 재벌집' 송중기, 이성민에 인정받았다…대선예측·서울대 법대 합격까지(종합) [Conglomerate House' Song Joong-ki was recognized by Lee Sung-min... Predicting the presidential election and passing the law school at Seoul National University (comprehensive)]. News1 (in Korean). Archived from the original on November 20, 2022. Retrieved November 20, 2022 – via Naver.
^Choi, Na-young (November 27, 2022). 송중기 아버지 이규회, 알고보니 'IMF 피해 가장' 울분 공감 ('재벌집 막내아들') [Song Joong-ki's father, Lee Kyu-hoe, turns out to empathize with the resentment of 'the head of the IMF victim' ('the youngest son of a conglomerate family')]. OSEN [ko] (in Korean). Archived from the original on January 10, 2023. Retrieved November 27, 2022 – via Naver.
^Kim, Yang-soo (October 14, 2023). [종합] '코리아드라마어워즈' 이성민 대상…오정세x김선아 최우수상 [[Overall] 'Korea Drama Awards' Lee Sung-min Grand Prize...Oh Jung-se x Kim Sun-ah Best Actress]. Joy News 24 (in Korean). Retrieved October 14, 2023.
^Woo, Da-bin (April 19, 2023). '재벌집 막내아들', 한국PD대상 작품상 쾌거 ['The youngest son of a chaebol family' wins Best Picture at the Korea PD Awards] (in Korean). Hankook Ilbo – via Naver.