American fintech company
Rapid Finance is a technology-powered financial services company that provides working capital to small and mid-sized businesses in the United States. As a sister company of Rocket Mortgage, it offers small and medium business loan programs for business owners in a variety of industries and categories. With over US$1 billion funded, it is the 4th largest online small business lender in the United States.[2] The company claims that no single business category accounts for more than 25% of its revenues.[3]
History
The company was founded in 2005 as RapidAdvance[4] and headquartered in Bethesda, Maryland. It was acquired by Dan Gilbert's Rockbridge Growth Equity, LLC in 2013.[5] It is part of Rock Family of Companies that include the Cleveland Cavaliers, Fathead, Rocket Mortgage and Genius.[6] The company went through a rebrand in 2019, changing its name to Rapid Finance[7] following its expansion and diversification of loan products.[8]
A publication from The Washington Post found Rapid Finance to be among the best in the Washington D.C. area from 2016 to 2019.[9] The Detroit Free Press also found Rapid Finance to hold the #1 ranking for Michigan's Top Small Workplaces in 2016. Consumers Advocate ranked Rapid Finance as the third best small business loan provider.[10]
In 2023, the company laid off 51 employees in its Detroit, Michigan facility.[11]
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