Pedigree Dolls & Toys

Pedigree Dolls & Toys
Company typePrivate company limited by shares
IndustryDolls, toys
Founded1980
Headquarters
Exeter, Devon
,
United Kingdom
Key people
Jerry Reynolds (CEO)
ProductsSindy, Tommy Gunn

Pedigree Dolls & Toys, also known as Pedigree Toys, is a toy company located in Exeter, England. Best known for launching the Sindy doll in 1963, Pedigree also produced the Tommy Gunn action figure from 1966 to 1968. The Sindy doll was very popular from the 1960s to 1980s, and accounted for 80% of Pedigree's sales.[1]

Pedigree was a subsidiary of Lines Bros, then became a subsidiary of Dunbee-Combex-Marx.[2] After Dunbee's collapse in 1980, Pedigree and several other Dunbee subsidiaries moved to the holding company Tamwade.[2] In March 1982, Pedigree closed its factory in Wellingborough, Northamptonshire.[3] After running at a loss in 1985, it was rumoured that Tonka and Hasbro were preparing takeover bids for Pedigree, which did not eventuate.[4] Instead, Hasbro bought the rights to the Sindy doll in 1986,[1] but returned the rights to Pedigree in 1998 after sales of the doll declined. Sindy was licensed to Vivid Imaginations, who relaunched the doll in 1999.

References

  1. ^ a b "The worldwide rights to Sindy the fashion doll have been bought by Hasbro Bradley, the US toy giant". Marketing. 12 September 1986. p. 41.
  2. ^ a b "Mr Richard Beecham, the former managing director of the collapsed Dunbee-Combex-Marx toy group has become chief executive of Tamwade, a private toy concern". Financial Times. 7 January 1981. p. 18.
  3. ^ "Toy closure". UK News. Financial Times. 3 February 1982. p. 10.
  4. ^ "Tonka and Hasbro Bradley may both be preparing bids for Pedigree Dolls and Toys". Marketing. 18 July 1986. p. 2.


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