Norco is a city in Riverside County, California, United States. Located roughly 40 miles (64 km) inland from the Pacific Ocean, Norco is known as “Horsetown, USA” and prides itself on being a "horse community”. The area is dotted with corrals, farms, hitching posts, ranches, riding trails, and tack-and-feed supply stores; there are also city ordinances in-place requiring new construction to have a "traditional, rustic... Western flavor".[7]
As of the 2020 census, the city population was 26,316, down from 27,063 at the 2010 census.
History
Luiseño Native Americans were the first inhabitants of the area.[8]
The city's name is a portmanteau of "North Corona", named after the North Corona Land Company.[9]
Norco had its "grand opening" on Mother's Day, May 13, 1923,[10] and was later incorporated as a city on December 28, 1964.[11]
Geography
According to the United States Census Bureau, the city has a total area of 14.3 square miles (37 km2) of which 14.0 square miles (36 km2) is land and 0.3 square miles (0.78 km2), or 2.22%, is water.
One of the most notable geographical features in Norco, visible from anywhere in the city, are the Santa Ana Mountains.
The spring provides pleasant weather with little rain. In early summer, Norco receives overcast weather known as "May Gray" or "June Gloom". Summer is generally hot, with highs averaging above 90 °F (32 °C). During the hottest months, daytime temperatures can exceed 100 °F (38 °C). Thunderstorms are rare but not unheard of in late summer. Fall brings sunny and slightly cooler weather with little rain, but can be windy due to the Santa Ana winds that blow October and November. The winter low temperatures can get cold enough for frost, which is not uncommon in December and January. Winter days are pleasant, with the temperature staying around 65 °F (18 °C) and occasionally rising above 70 °F (21 °C).[15][16]
At the 2010 census Norco had a population of 27,063. The population density was 1,895.4 inhabitants per square mile (731.8/km2). The racial makeup of Norco was 20,641 (76.3%) White (56.4% Non-Hispanic White),[20] 1,893 (7.0%) African American, 248 (0.9%) Native American, 844 (3.1%) Asian, 59 (0.2%) Pacific Islander, 2,514 (9.3%) from other races, and 864 (3.2%) from two or more races. Hispanic or Latino of any race were 8,405 persons (31.1%).[21]
The census reported that 22,666 people (83.8% of the population) lived in households, 75 (0.3%) lived in non-institutionalized group quarters, and 4,322 (16.0%) were institutionalized.
There were 7,023 households, 2,831 (40.3%) had children under the age of 18 living in them, 4,353 (62.0%) were opposite-sex married couples living together, 777 (11.1%) had a female householder with no husband present, 453 (6.5%) had a male householder with no wife present. There were 354 (5.0%) unmarried opposite-sex partnerships, and 61 (0.9%) same-sex married couples or partnerships. 1,030 households (14.7%) were one person and 458 (6.5%) had someone living alone who was 65 or older. The average household size was 3.23. There were 5,583 families (79.5% of households); the average family size was 3.53.
The age distribution was 5,488 people (20.3%) under the age of 18, 2,798 people (10.3%) aged 18 to 24, 7,854 people (29.0%) aged 25 to 44, 8,303 people (30.7%) aged 45 to 64, and 2,620 people (9.7%) who were 65 or older. The median age was 39.5 years. For every 100 females, there were 136.8 males. For every 100 females age 18 and over, there were 146.7 males.
There were 7,322 housing units at an average density of 512.8 per square mile, of the occupied units 5,702 (81.2%) were owner-occupied and 1,321 (18.8%) were rented. The homeowner vacancy rate was 1.9%; the rental vacancy rate was 3.8%. 18,572 people (68.6% of the population) lived in owner-occupied housing units and 4,094 people (15.1%) lived in rental housing units.
According to the 2010 United States Census, Norco had a median household income of $82,074, with 9.9% of the population living below the federal poverty line.[22]
2000
At the 2000 census there were 24,157 people in 6,136 households, including 4,945 families, in the city. The population density was 1,714.8 inhabitants per square mile (662.1/km2). There were 6,277 housing units at an average density of 445.6 units per square mile (172.0 units/km2). The racial makeup of the city was 82.4% White, 6.1% African American, 0.8% Native American, 1.2% Asian, 0.1% Pacific Islander, 6.4% from other races, and 3.0% from two or more races. Hispanic or Latino of any race were 22.8%.[23]
Of the 6,136 households 37.7% had children under the age of 18 living with them, 64.7% were married couples living together, 10.4% had a female householder with no husband present, and 19.4% were non-families. 13.7% of households were one person and 4.5% were one person aged 65 or older. The average household size was 3.2 and the average family size was 3.4.
The age distribution was 22.4% under the age of 18, 8.8% from 18 to 24, 37.7% from 25 to 44, 24.5% from 45 to 64, and 6.6% 65 or older. The median age was 36 years. For every 100 females, there were 128.4 males. For every 100 females age 18 and over, there were 137.6 males.
The median income for a household in the city was $62,652, and the median family income was $66,204. Males had a median income of $41,599 versus $30,652 for females. The per capita income for the city was $20,710. About 3.3% of families and 5.3% of the population were below the poverty line, including 3.9% of those under age 18 and 2.2% of those age 65 or over.
Economy
Major employers
According to the city's 2022 Comprehensive Annual Financial Report,[24] the top employers in the city are:
Since 2017, Norco has been the location for Circle D Ranch, the housing and training facility for Disneyland's horses, many of which are used to pull the horse-drawn streetcars of the park's Main Street Vehicles attraction.[25][26] The Circle D Ranch employs 60 people.[25]
As a horse community, there are few sidewalks in the city of Norco; instead there are horse trails,[27] and riders can ride to town and tie their horses at the many hitching rails and corrals placed close to businesses. Many horse-related associations are a part of the city, including the Norco Horsemen's Association and the Norco Junior Horsemen's Association.
Politics in Norco are also dominated by concerns about horses and animal-keeping versus suburbanization, a battle that has played out over development in the Norco Hills. In that area, which borders eastern Corona and Riverside, an influx of Orange County commuters are buying homes for $500,000 and up that have few provisions for animal-keeping.[citation needed] The original spirit of the town's incorporation was to promote "City living in a rural atmosphere".[28] According to city ordinances, the architecture of Norco "shall reflect a desired Western theme," including qualities "described as rural, informal, traditional, rustic, low-profile and equestrian oriented".[citation needed]
Norco is the home of the Norco Animal Rescue Team.[29]
In 2006, Norco began promoting itself as "Horsetown U.S.A." and received a federal trademark.[30]
The largest event highlighting Norco's community and lifestyle is the annual Norco Fair,[31] run by community volunteers. The Norco Fair runs over Labor Day Weekend, beginning on Thursday evening with the Miss Norco, Horsetown USA Contest and continues until Monday, finishing with a Labor Day Parade down 6th Street. Events included at the Fair are the rodeo, rodeo dance, calf dressing competition, pageants, exhibitions, cowboy poker, wild cow milking, snail races, talent show, pet parade, and "Family Fun Day".[citation needed]
Government
In 2003, Norco became a charter city for the express purpose of protecting and preserving animal-keeping rights. The charter was not extensive; it maintained nearly all aspects of California's General Law provisions, diverging only in three areas: horse trails, lot size, and animal-keeping rights. To change any ordinances in Norco relating to those three topics requires a supermajority (four-fifths) vote of the City Council.[4]
The city of Norco contracts for fire and paramedic services with the Riverside County Fire Department through a cooperative agreement with CAL FIRE.[46]
In popular culture
In the Sons of Anarchy episode "Greensleeves", Nero buys his uncle's ranch in Norco as his retirement destination.