In 1943, the McClure Newspaper Syndicate promoted the Batman comic strip with a 12-page booklet.
McClure Newspaper Syndicate, the first American newspaper syndicate, introduced many American and British writers to the masses. Launched in 1884 by publisher Samuel S. McClure, it was the first successful company of its kind. It turned the marketing of comic strips, columns, book serials and other editorial matter into a large industry, and a century later, 300 syndicates were distributing 10,000 features with combined sales of $100 million a year.[1]
History
In 1886, McClure's college friend, John Sanborn Phillips, joined the Syndicate, and his cousin, Henry Herbert McClure, was also on the staff. Samuel McClure's brother, Robert McClure, was in charge of the London office. Allen Sangree had a position with the McClure Syndicate in 1892.
In 1914, the McClure family sold the Syndicate to J. C. Brainard, who acquired the Wheeler Syndicate in 1916. Brainard sold the McClure Syndicate to Richard H. Waldo in 1928.[2] After Waldo died in 1943, his widow, Adelaide P. Waldo, ran the syndicate for three years, passing it on to James L. Lenahan in 1946. Lenahan's failure to meet a due payment on the stock led to a September 1952 auction when it was acquired by Ernest Cuneo, head of the Bell Syndicate-North American Newspaper Alliance group, with Louis Ruppel installed as president and editor.[3]
The company briefly dabbled into comic book production in 1936 under the leadership of Max Gaines, where partnered with Dell Publishing, to produce three of Dell's comic books, The Funnies, Popular Comics and The Comics, and Dell would finance and distribute these comics, until Gaines quit McClure to start All-American Publications in 1939.[4][5][6]
McClure carried the first "behind the news" column from Washington, along with columns on fashions, interior decorating and international affairs, as well as a column by Calvin Coolidge. In the 1930s, the syndicate distributed a number of "Whirligig" columns: Louis M. Schneider's Financial Whirligig, Frederic Sondern's European Whirligig, Ray Tucker's Washington Whirligig, and National Whirligig (1934–1936).
Cartoonists
One early McClure comic strip artist was Carl Thomas Anderson, who drew Herr Spiegelberger, the Amateur Cracksman beginning in 1903. In 1916, McClure purchased the Wheeler Syndicate from John Neville Wheeler. Another early comic strip artist with McClure was Percy Crosby. Commissioned a second lieutenant in the Officer Reserve Corps in 1916 and being called to active service the following year, Crosby was in training at a camp in Plattsburgh, New York. While in training, Crosby created a daily comic panel, That Rookie from the Thirteenth Squad, for the McClure Syndicate, writing and drawing it from the front in France while serving as a first lieutenant in the 77th Division, AEF. The panel was collected into his first two books, That Rookie of the Thirteenth Squad (1917) and Between Shots (1919). The syndicate also introduced newspaper readers to the art of James Montgomery Flagg and the early cartoons of Clare Victor Dwiggins and Rube Goldberg.
Editors
After employment as a newspaperman in Arizona, California and Hawaii, Harold Matson worked for the McClure Syndicate as a roving correspondent and became managing editor by 1930.[8] Matson later became a literary agent to some of the most illustrious authors in the world.
Sheldon Mayer also joined the Syndicate as an editor in 1936. Some the McClure strips were reprinted during the 1930s in Funnies on Parade. In addition to comic strips and feature articles, McClure also syndicated books and stories. In 1938, Theodore Sturgeon sold his first story to the McClure Syndicate, which bought many of his early, mainstream stories before he became known for his science fiction.
In the late 1930s, the company was located at 75 West Street in New York City.
McClure comic strips
Alfred by Carl Ryman (October 17, 1949 – 1954)[9] — became part of the Bell-McClure Syndicate
Noahzark Hotel by Varb (Raoul Barré) (January 12–November 9, 1913)
O. Henry's Short Stories by John Hix and Bertram Elliott (June 11–July 28, 1928)[15]
Once Upon a Time by Walter J. Enright (June 1, 1925 – August 5, 1926; reprints until 1929) — printed in some newspapers until the title Make-A-Book[16]
^Watson, Elmo Scott. "CHAPTER VIII: Recent Developments in Syndicate History 1921-1935," 'History of Newspaper Syndicates. Archived at Stripper's Guide.
