The Manitoba Liquor & Lotteries Corporation (MBLL; French: Société manitobaine des alcools et des loteries) is a Crown corporation of the Manitoba government responsible for providing legalized gambling ("gaming"), distributing and selling liquor, and for sourcing and distributing non-medical cannabis to retailers in the province of Manitoba.[1]
Liquor, cannabis and gambling products are regulated by the Liquor, Gaming and Cannabis Authority of Manitoba (LGCA), who "licenses charitable gambling activities, ensures the technical integrity of games and equipment, monitors compliance, and does other activities required of the regulator."[2]
A MBLL-operated Liquor Mart retail outlet in Winnipeg
History
The Manitoba Liquor Control Commission (MLCC) was established in 1923 via the Liquor Control Act to control the sale of alcoholic beverages in Manitoba. The Act empowered the commission to buy, import, and sell liquor; control the possession, sale and transportation of liquor; and to establish liquor outlets throughout the province.[3] In 1982, MLCC opened the first duty-free liquor store in Canada, outside of an airport in Emerson.[3]
In 1984, responsibility over the operation of all casinos and distribution of lottery tickets and bingo paper was assumed by Manitoba Lotteries Foundation, who acquired 3 full-time bingo halls in Winnipeg (including Bonanza Bingo and Pot O’Gold Bingo Hall). Five years later, in 1989, Crystal Casino opened in the Hotel Fort Garry, becoming the first continental-style casino in North America and the first year-round government-operated casino in Canada.[3]
The Manitoba Lotteries Foundation became a crown corporation in 1993, re-establishing itself as the Manitoba Lotteries Corporation (MLC), with responsibility over regulating all gambling in the province, as well as operating the McPhillips Station Casino and Club Regent Casino in Winnipeg. In 1999, Crystal Casino closed while the two remaining casinos were renovated and expanded in time for the 13th Pan-Am Games in Winnipeg.[3]
On 1 April 2014, the Manitoba Liquor and Lotteries Corporation Act and the Manitoba Liquor and Gaming Control Act came into effect, wherein most of the powers of both MLCC and MLC were assumed by the Manitoba Liquor & Lotteries Corporation. More specifically, the acts transferred regulatory oversight for liquor from the MLCC to the new Liquor and Gaming Authority of Manitoba, while combining the sale and distribution of liquor and gambling products under MBLL.[3]
Services
The Manitoba Liquor & Lotteries Corporation is responsible for providing legalized gambling ("gaming"), distributing and selling liquor, and for sourcing and distributing non-medical cannabis to retailers in Manitoba.[1]
As a liquor retailer, MBLL operate 63 Liquor Mart and Liquor Mart Express stores throughout Manitoba.[1]
Liquor and gambling products are regulated by the Liquor and Gaming Authority of Manitoba (LGA), who "licenses charitable gambling activities, ensures the technical integrity of games and equipment, monitors compliance, and does other activities required of the regulator."[2]
"Be Safe & Sober" – an anti-drunk driving campaign
"Be the Influence" – a program to influence children's attitudes towards alcohol
"Report Impaired Driving: Call 911" – a program partnered with MPI, MADD Canada, and the city of Brandon Police Service to encourage drivers to report impaired drivers
