"Mago" (stylized in all caps) is a song recorded by South Korean girl group GFriend for their third Korean-language studio albumWalpurgis Night. The song was released as the title track of the album on November 9, 2020 by Source Music. It is the group’s final release before their departure from Source Music and disbandment on May 2021.[1]
Background
On October 31, 2020, a sneak peek of the song and its music video has been shown during the group's online concert GFriend C:ON.[2] On the same day, members Eunha and Umji appeared on the show Knowing Bros and showcased a tip of the song and its choreography.[3]
The song was written and produced by FRANTS. Many other producers also participated in writing the song: "hitman" bang, Kyler Niko, Paulina Cerrilla, Cho Yoon-kyung, Alice Vicious, Cazzi Opeia, Ellen Berg, JADED JANE, Noisy Citizen, Justin Reinstein and JJean. Members Eunha, Yuju and Umji participated as well in writing lyrics for the song.[4]
The song was described by Teen Vogue's Sara Delgado as "the most striking videos to come from GFriend to date".[5]
Chart performance
The song debuted at number 17 on Billboard's World Digital Song Sales and peaked at number 16 a week after.[6] It debuted as well as number 46 on Billboard's K-pop Hot 100 for the week ending November 21, 2020.[7] Then, it debuted at number 42 on Gaon Digital Chart for the week ending November 14, 2020.[8]
Music video
On October 31, 2020, a sneak peek of the music video for "Mago" was shown during the group's online concert GFriend C:ON.[2] The music video was then released on HYBE Labels' YouTube channel on November 9, 2020, along with the album. It was directed by Guzza of Lumpens, who previously directed the music video for their previous single, "Apple".
^ abLee, Jae-hoon (November 1, 2020). [리뷰]'여자친구' 6명 눈물 펑펑...청순~섹시함까지 많이 컸네 [[Review] 6 'GFRIENDS' tears popped... innocent ~ sexy]. Newsis (in Korean). Archived from the original on November 1, 2020. Retrieved November 18, 2020 – via Naver.
^Ahn, Byung-gil (November 1, 2020). ‘아는 형님’ 여자친구, 베일 속 ‘MAGO’ 노출 ['Knowing Brother' GFriend exposes 'MAGO' in veil]. Sports trend (in Korean). Archived from the original on November 18, 2020. Retrieved November 19, 2020 – via Naver.
^"MAGO". www.melon.com (in Korean). Archived from the original on November 18, 2020. Retrieved November 18, 2020.
^Park, Bong-gyu (November 18, 2020). 여자친구, 신곡 ‘MAGO’ 美 빌보드 차트 진입 [GFRIEND, new song 'MAGO' enters US Billboard chart]. Kookmin Ilbo (in Korean). Archived from the original on November 18, 2020. Retrieved November 18, 2020 – via Naver.
^ ab"GFriend". Billboard. Archived from the original on November 18, 2020. Retrieved November 18, 2020.
^Gong, Mina (November 17, 2020). '더쇼' 여자친구, 'MAGO'로 1위 "버디 보고싶어요"[★밤TView] ['The Show' GFriend, ranked 1st with 'MAGO' "I want to see Buddy" [★ Night TView]]. StarNews (in Korean). Archived from the original on November 18, 2020. Retrieved November 18, 2020 – via Naver.
^Jo, Sung-woon (November 18, 2020). ‘쇼챔피언’ 여자친구, MAGO로 1위 차지… “버디 고마워” ['Show Champion' GFriend Takes 1st Place with MAGO... “Thank you Buddy”]. Sports Dong-A (in Korean). Archived from the original on November 18, 2020. Retrieved November 18, 2020 – via Naver.
^"GFriend". Billboard. Archived from the original on November 18, 2020. Retrieved November 18, 2020.
^"2020년 11월 Digital Chart". Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 22, 2021. Retrieved December 20, 2020.