MacRobertson's

MacRobertson's
1930s Freddo advertisement with the distinctive MacRobertson's signature logo
CountryFitzroy, Victoria, Australia
Introduced1880
Discontinued1967
Company
Founded1880 Edit this on Wikidata
FounderMacpherson Robertson

MacRobertson's, officially the MacRobertson's Steam Confectionery Works,[citation needed] was an Australian company that produced chocolates and various other confectionery.[1] The company was founded in 1880 by Sir Macpherson Robertson and takes its name from a combination of his first and last name. The company was based for over 100 years in Fitzroy, Victoria, but later moved to Ringwood, Victoria. The company also became known for introducing chewing gum and fairy floss to Australia.

Macpherson Robertson died in 1945 and in 1967, his heirs sold the company to British confectioner Cadbury, which in 1969 merged with Schweppes Australia to become Cadbury Schweppes Australia. The newly merged company continued to manufacture many of the former company's products including: Freddo, Old Gold, Snack, Columbines and Cherry Ripe; which continued to display the company's distinctive logo on its wrapper until 2002. In 2009, Cadbury Schweppes separated from its beverage business and became Cadbury Australia, which continues to operate the former company's factory in Ringwood.

References

  1. ^ Carbone, Suzanne (18 October 2015). "Take a leap into the past with Freddo Frog during History Week". The Age. Fairfax Media. Retrieved 30 June 2018.

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