"Ljubavi"^[1] (in Serbian: Љубави; English translation: My love) is the first single from the fifth studio album by Serbian singer-songwriter and music producer Željko Joksimović with the same name. The composer of the song is Željko Joksimović by himself, and the lyrics are written by Momčilo Bajagić – Bajaga. From its release, the song is well charting in most ex-Yugoslav charts.

In 2007 Joksimović released greatest hits compilation Platinum Collection. In this CD were included two new singles too – "Nije Do Mene" and "Devojka". From then he made a pause on his career for two years. After pausing he made his comeback with this single. In October 2009 "Ljubavi" was aired in all the radio stations not just around Serbia, but Montenegro, Bosnia & Herzegovina, Macedonia and Croatia too. The song was accepted with generally positive critics around these countries.

The song is written in C minor. Joksimović's vocal range extends from C₃ to G#₄

"Ljubavi" is a pop ballad sang in Serbian language. The music and the arrangement is made by Joksimović himself and the lyrics are written by the Serbian singer Bajaga who is a former member of the band Riblja Čorba.

The music video for the song was shot in the period October–November 2009. It features Joksimović singing alone at a train station, where he then gets on the train where he continues to sing. The video had a mini-concert promotion on 9 December 2009 in the Expo center in Belgrade.^[2] He opened the concert with the song and corresponding video, saying that he started it with this song because it is full of emotion. Of the promotion guests, some were people from the Serbian music scene.