"Life's Too Short" is a song by the South Korean girl group Aespa, released on June 24, 2022, by SM Entertainment and Warner Records, as the pre-release single from the group's second extended playGirls. The song is the group's first song fully recorded in English. It was written by Uzoechi Emenike, Becky Hill and Sam Klempner and produced by Klempner. "Life's Too Short" is a mid-tempo pop, soft pop and bubblegum pop song, driven by an electric guitar riff. It is about staying true to oneself and doing what makes one happy, no matter what others have to say.
Background and release
On April 19, 2022, it was announced that Aespa would be performing at the Coachella Valley Music and Arts Festival on April 23, as part of 88rising's Head in the Clouds Forever showcase.[1] Their setlist included "Savage", "Next Level", "Black Mamba" and an English version of a new song titled "Life's Too Short", which was announced as a part of their upcoming release.[2] On June 1, 2022, a teaser marking the release of Girls, was posted on the group's various social media accounts.[3] It was also revealed that the group would release the English version of "Life's Too Short" as the second pre-release single from the EP on June 24.[4] The song was released for digital download and streaming on June 24, 2022, by SM Entertainment and Warner Records.[5]
Composition
"Life's Too Short" was written by Uzoechi Emenike, Becky Hill and Sam Klempner and produced by Klempner. Musically, the song was described as a medium-tempo pop, soft pop and bubblegum pop song with a "catchy, electric guitar riff" and "bright, breezy and hopeful vocals". The song's lyrics have a "positive aspiration to enjoy a once-in-a-lifetime life as desired without regrets".[6][7] "Life's Too Short" was composed in the key of C minor, with a tempo of 72 beats per minute.[8] Aespa said that the song is a "reminder to all our MYs to stay true to yourselves and spread love because life is too short for hate".[9]
Critical reception
Billboard's Jason Lipshutz wrote that the song "slyly harkens back to some stone-cold classic singles from girl groups like the Spice Girls and Destiny's Child".[10] Tomas Mier of Rolling Stone deemed the song "a soft bop, laced with a catchy chorus and danceable melody".[5] Riddhi Chakraborty from Rolling Stone India described the song as "an anthem about staying true to yourself and doing what makes you happy – no matter what haters have to say".[7]
An accompanying music video for the song was released at midnight on June 24, 2022, along with "Life's Too Short".[12] The video was inspired by fashion, films and pop culture from the early 2000s in "hazy" tones of pink, purple and blue.[7] The visual shows the group enjoy their lives, eschewing social media to have a sleepover, go to karaoke and attend photoshoots.[12] It has references to films like Mean Girls and Clueless.[7]
Promotion
The group debuted "Life's Too Short" at the Coachella Valley Music and Arts Festival on April 23, 2022.[5] On June 26 and 27, Aespa performed the song during a one-off concert titled the "Aespa Showcase Synk in LA".[13] The group performed the song on Jimmy Kimmel Live! on June 29, 2022.[14] They bagan Good Morning America's Summer Concert Series on July 8, 2022, with performances of "Life's Too Short", "Black Mamba", "Girls", "Illusion" and "Next Level".[15]
^Kim, Myung-mi (April 19, 2022). 에스파, 美 최대 음악 축제 코첼라 메인 스테이지 공식 초청 [Aespa's Official Invitation to the Main Stage of Coachella, America's Largest Music Festival]. Newsen (in Korean). Retrieved June 28, 2022.
^Lee, Seung-rok (June 1, 2022). 에스파, '도깨비불' 선공개했다 [Aespa pre-released 'Illusion']. MyDaily [ko] (in Korean). Archived from the original on June 1, 2022. Retrieved June 28, 2022.
^Soo-in, Park (June 2, 2022). 에스파 미국 LA 쇼케이스서 현지 팬 1만명 환호 [Aespa, English single stage for first appearance on 'Jimmy Kimmel Live' in the US]. Newsen (in Korean). Retrieved June 29, 2022.
^Jae-eun, Lee (June 26, 2022). 에스파, GMA 2022 포문 연다[공식] [Aespa opens the gates of GMA 2022 [Official]]. Sports Trend (in Korean). Archived from the original on July 9, 2022. Retrieved June 29, 2022. - Kim Hyun-sik (July 8, 2022). '대세' 에스파 8일 출격…서머송 대전 불 붙인다[종합] ['Top trend' Espa's sortie on the 8th... Summer Song War Ignites [General]]. Edaily [ko] (in Korean). Archived from the original on July 9, 2022. Retrieved July 8, 2022 – via Naver.