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Landfolk

Landfolk
Type of site
Online marketplace
Available inEnglish, Danish, German, Norwegian, Swedish, Italian, French, Spanish, Dutch
FoundedFebruary 1, 2021; 5 years ago (2021-02-01) in Aarhus, Denmark
HeadquartersAarhus, Denmark
Area servedDenmark, Norway, Sweden, Germany, Italy, France
OwnerLandfolk A/S
Founder(s)Christian Schwarz Lausten, Anders Boelskifte Mogensen, Chris Kjær Sørensen, Jonas Grau, Cathrine K. Reimann, Camilla Swartz Primdahl, Lars Kloster Silkjær
CEOChristian Schwarz Lausten
URLlandfolk.com
CommercialYes
Current statusActive

Landfolk is a Danish online marketplace for curated vacation rentals[1] It is headquartered in Aarhus and operates across Denmark, Norway, Sweden, Germany, Italy, and France.[2][3][4]

History

Landfolk was founded on February 1, 2021, in Aarhus, Denmark, by seven former colleagues from Airbnb, including Cathrine K. Reimann, Camilla Swartz, Christian Schwarz Lausten and Anders Boelskifte Mogensen.[5][6][7] They had previously co-founded and sold the meeting-room platform Gaest.com to Airbnb in 2019.[8]

By early 2022 the platform featured over 300 properties in Denmark.[8]

In March 2022 Landfolk received a seed investment from Heartland.[8] The funding was used for international expansion, and Landfolk launched in Norway and Germany later that year.[5]

In mid-2024, Landfolk announced a Series A funding round of €10.3 million, led by Denmark’s Export and Investment Fund (EIFO) with participation from SEED Capital and Heartland.[9]

In October 2024, Landfolk introduced a visual search feature called Daisy, which allows users to search using natural language.[10]

In late 2024, Landfolk acquired Danitalia, a vacation rental agency in Italy.[11]

As of 2025, Landfolk operates in seven countries: Denmark, Norway, Sweden, Germany, Italy, Spain and France.[2][12]

Awards

In May 2024, Landfolk received the "Best New E-commerce" award from the Danish Chamber of Commerce.[12]

In May 2025, Landfolk received the "Best B2C company with online revenue under DKK 100 million" award from the Danish Chamber of Commerce.[13]

References

  1. ^ Gelpke, Anne (February 17, 2024). "Designstark unterwegs: Ein Ferienhaus auf Nordjütland".
  2. ^ a b Benck, Sune Højrup (2 February 2025). "»Der ikke skal være Ikea-møbler for 30.000 kroner strøet ud med lind hånd«: Sommerhusplatform går ind i Italien". Politiken.
  3. ^ Sørensen, Marlene (May 9, 2023). "(S+) Dänemark-Urlaub: Die besten Tipps für die Insel Lolland Falster". Der Spiegel.
  4. ^ Marshall, Sarah (August 6, 2022). "Skip the sweltering Med and head to these cool, crowd-free Scandinavian islands instead". The Telegraph – via The Daily Telegraph.
  5. ^ a b Krogh, Flemming (February 19, 2023). "Århusianske iværksættere har succes med udlejning af særlige sommerhuse: Nu udvider de markedet i Europa". Århus Stiftstidende.
  6. ^ Vergara, Manuel Almeida (August 5, 2023). "Datsche de luxe: Wo Sie schicke Ferienhäuschen in der Uckermark buchen können". Berliner Zeitung.
  7. ^ Holst, Flora Juul (March 15, 2023). "Tidligere Airbnb-folk henter nye millioner til sommerhusportal". Dagbladet Børsen.
  8. ^ a b c Allen, Patricia (March 21, 2022). "Danish summerhouse platform Landfolk picks up big funding boost to get city dwellers out of town".
  9. ^ Singh, Vishal (July 18, 2024). "Denmark's Landfolk secures €10.3M".
  10. ^ Macaulay, Thomas (October 9, 2024). "Holiday homes platform launches 'global first' visual search engine". TNW.
  11. ^ Fox, Linda (January 24, 2025). "Landfolk expands into Italy with acquisition of Danitalia".
  12. ^ a b "Landfolk selects Agillic to scale up personalisation in the international market for holiday homes". Finansavisen.
  13. ^ "Aarhusiansk ferieplatform vinder prestigefyldt e-handelspris". Aarhus Kommune Erhverv.

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