"La Vie en Rose" (Korean: 라비앙로즈; RR: Rabiangrojeu) is the debut single by South Korean–Japanese girl group Iz*One, released on October 29, 2018 by Off the Record Entertainment as the lead single from their debut extended play (EP) Color*Iz.[3] It was written, composed and produced by the MosPick Music Producing Group from Cube Entertainment.
"La Vie en Rose", which is composed in the key of F Major with a tempo of 116 bpm,[4] is described as a vibrant, groovy electropop track. Captivating from the get-go, "La Vie en Rose" blends a wide range of elements – ambient synths, stomping beats, tinny snare and echoing strings drive much of the track – in its attempt at achieving midtempo pop perfection. The melody soars with the members’ vocals, exploding with a pre-chorus build and sudden drop to the more restrained titular hook, serving up an introductory track that is all at once powerful and delicate.[1] The song was composed and produced by the MosPick Music Producing Group from Cube Entertainment, which is known for producing successful releases such as 4Minute's "Crazy" and HyunA's "Lip & Hip".
The song was initially composed and recorded for the girl group CLC, who had planned it as a follow-up to their 2018 track “Black Dress.” [5]However, the song was reassigned to Iz*Onefor their debut by Cube Entertainment’s internal decision-making, and CLC members completed recording before this change.[6]CLC member Jang Yeeun later acknowledged the industry’s flexibility with song assignments, expressing support and noting that the track found a “better fit” withIz*One. [7][8]
Music video
On October 29, "La Vie en Rose" was released along with its music video through various sites and music portals, including YouTube, Melon and Naver TV.[9] Directed by VM Project Architecture, the music video is inspired by the color red, with the twelve members seen singing and dancing in red-and-leather outfits, and "counters the more impactful outfits with softer feminine ones".[1]
The music video achieved more than 4.5million views in the first 24 hours of its release on YouTube, surpassing the previous record held by Stray Kids for most views of a K-pop group's debut music video within 24 hours.[10] It exceeded more than 10million views within four days of its release.[11]
Commercial performance
"La Vie en Rose" debuted at number 6 on the Billboard World Digital Song Sales chart, selling 1,000 downloads in the week ending November 1, 2018, according to Nielsen Music, and was the week's third-biggest-selling K-pop song.[12]
