JazzReggae Festival @ UCLA is a two-day festival for music, art, culture and diversity, held every Memorial Day Weekend on the UCLA Intramural Field. By featuring artists such as Jill Scott, Buju Banton, The Roots, Beenie Man, and Stephen Marley, as well as unique opportunities to experience new ethnic foods,[1] crafts and cultures, the event has been highly acclaimed by the press, artists, and the Los Angeles community as one of California's premiere concerts in jazz and reggae.
The 2015 festival was shortened to one day and was held at the Los Angeles Tennis Center due to construction at the UCLA Intramural Field and budget issues.[2]
History
Despite the festival's current reputation as one of Los Angeles' essential yearly events, the concert began in 1986 with humble intentions. Originally held at the UCLA Sunset Canyon Recreation Center, the one-day Jazz Festival at UCLA was created to provide more avenues for student musicians to perform in front of the public. As time moved on and interest in the event increased, a shift in focus occurred, and the festival began to pursue hiring professional musicians. Soon afterwards, a second day featuring Reggae music was added to the annual festival, and it was moved to its current location at the UCLA Intramural Field, where a much larger audience could be accommodated.
After many years of maintaining this format, 2007 marked the most recent structural change to the festival. Instead of limiting day one of the festival to jazz music alone, Jam Day was created to incorporate the tremendous spectrum of music that has also been strongly influenced by the jazz genre. This has allowed the festival to continue hiring premier jazz musicians such as Dr. Lonnie Smith, while also giving opportunities to up and coming stars such as Lupe Fiasco.
Going green
Since 2007 the festival has run the stage with bio-diesel fuel, partnered with Eco Limo, printed their flyers and other promotional material on recycled paper, and included an informational booth on site in which audience members can learn more about ways to be environmentally responsible.[3]
Producers
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The JazzReggae Festival @ UCLA is entirely produced by UCLA students, predominately through the Undergraduate Student Association Council's Cultural Affairs Commission,[4] making it one of the largest student-produced festivals in the nation.
Art
Each year, the JazzReggae Festival also incorporates a great deal of live art into the day’s various amusements. Past festivals have included live interactive painting, sustainable art installations, realtime graffiti art, sculptures, and a gallery for all to browse and purchase works from LA artists. The visual art is another key component to the festival’s status as a cultural constitute of LA, showcasing LA’s art scene, further educating the community about music, art, and sustainability.
Vendors
For the past 26 years, the JazzReggae Festival has teamed up with local restaurants and businesses throughout greater Los Angeles area. With over 70 diverse vendors, the festival is dedicated to working with the men and women responsible for helping continue the city’s tradition of culturally diversity that it celebrates. Additionally, in accordance with its mission to promote sustainability, the festival includes monetary incentives for its food vendors to provide biodegradable and compostable food service items.
25th anniversary documentary
In 2011, the JazzReggae Festival celebrated its 25th year, continuing on as the largest solely-student run event in the nation. Both days of the festival quickly sold out, with the show itself yielding a large amount of attendees. The Wailing Souls, Little Dragon, Lupe Fiasco, Talib Kweli, Steel Pulse, and Gyptian came together in this celebration of jazz, jam, and reggae music. Coming to represent jazz, reggae, neo-soul, and hip-hop artists alike, the reggae and jam days both showcased an array of music, live art, sustainability, and culinary vendors. A documentary was released with footage of the festival through the years, connected by the stories and experiences of past producers and participants.
Performers
2023
Hempress Sativa, Jordan Ward, Maxo Kream, Your Grandparents, Dj Q Bwoy ( Jamaican Gold Productions ), & Dj Proper of Equality Radio