Jack Boison Nethercutt (October 11, 1913 – December 6, 2004) was an American entrepreneur and car collector. He was the founder and namesake of the Nethercutt Collection, which he is considered a pioneer of car collecting and the greatest car restorer of all time.[1][2][3][4][5]
Nethercutt used his wealth to collect over 200 antique and prestigious cars. In 1971 founded the Nethercutt Collection to house them, later also becoming a music museum. Within his car collection he oversaw the restoration of dozens of cars including the Bugatti Dubos and Duesenberg Twenty Grand, two of the most valuable cars in the world.[7]
Nethercutt was born in South Bend, Indiana, United States, to Carl and Florence Nethercutt with two other siblings. At the age of 9, his mother died and he moved to Santa Monica, California in 1923 to live with his aunt, Merle Norman and Uncle, Andy Norman.[1]
He attended Santa Monica High School and later enrolled to study chemistry at the California Institute of Technology. During his time in college, his aunt had created a small local cosmetics business in her home, making formulas in her kitchen. He dropped out of college to help her with the business.[9]
Career
Merle Norman Cosmetics
In 1931, Nethercutt's aunt spent $150 to open a small local cosmetics studio named Merle Norman Cosmetics in downtown Santa Monica to sell their homemade products.[10] Norman created the products and Nethercutt peddled to dealers on his bicycle, picking up discarded boxes from groceries for packing shipments.[9] By 1934, the company had expanded to 94 independently-owned franchises across the country, the majority of which were owned by women.[10] Nethercutt later served as Vice-Chairman of Merle Norman until Norman stepped down in 1963. In 1969, Nethercutt took the privatefamily owned enterprise public on the American Stock Exchange. In 1974, Nethercutt purchased all the public stock back at roughly US$10 million, roughly $55 million adjusted for inflation.[11] Following his purchase, he would again make Merle Norman a privately owned company.[10]
Under his tenure, Merle Norman was recognized as one of the top 10 largest American cosmetic companies by People magazine.[12] By 1981, Nethercutt spent $5 million on Merle Norman's first nationwide advertising campaign, which had previously only used word-of-mouth marketing. The company also had begun experimentally selling in European markets, specifically Switzerland and Austria, earning a million dollars in first year sales. By the end of 1981, Merle Norman as a whole made over US$130 million and had expanded to over 2,700 studios in the US and Canada.[10] In 1993 Nethercutt stepped down as CEO but remained the chairman of the board. In 1999 he directed the refurbishment of all Merle Norman studios in North America for a universal consistent interior design, which was last updated in the late 70s.[13] By 2004, Merle Norman had expanded to eight countries internationally and was consistently in the top 50 of Entrepreneur magazine's Franchise 500.[14] The company had a revenue of over $100 million and he passed the company down to his son, Jack Nethercutt II.[1]
Cosmetic committee positions
Nethercutt served as the President of the California Cosmetics Association. He was on both the board of directors and executive committee of the national Personal Care Products Council trade association.[1]
In 1956, Nethercutt purchased two cars, a 1936 Duesenberg Convertible Roadster for $5,000 and a 1930 DuPont Town Car for $500, which both needed restoration. He estimated the restoration of the DuPont would take a few weeks, but ended up taking over 18 months and over $65,000. In 1958, his prolonged project to rebuild his DuPont was not in vain and he won Best of Show at the Pebble Beach Concours d'Elegance.[15] In 1971, Nethercutt purchased a large land lot in the Los Angeles neighborhood of Sylmar. Construction began on a personal 60,000 square-foot 10 story tall building with six floors to house his vehicles and other antique collections, featuring his private penthouse on the top floor.[16] The Nethercutt Collection was built next to a Merle Norman manufacturing plant.[15]
The first two stories of the tower, the Lower and Grand Salon, feature his vehicle collection of 30 cars on display. The third story features an awards room from concours competitions and collection of hood ornaments. The fourth story consists of a music room with several large antique music boxes and player pianos, with a Wurlitzertheatre organ in the centerpiece of the room. The fourth floor also featured a Louis XV styled dining room with a private chef for his family and friends. The fifth floor has a theatre and a large collection of pianos. The top floor featured his private penthouse. The collection's first four floors are open to the public free of charge with reserved guided tours.[16]
In the late 1970s, Nethercutt purchased the Twenty Grand, the only 1933 Rollston Arlington Torpedo-bodied Duesenberg SJ and gave it a full original restoration, changing the exterior color from black to a metallic silver and refining the interior. Once the restoration was completed, Nethercutt entered it into Pebble Beach in 1980 and won Best of Show. Because of the car's reputation and beauty, it was exhibited in Essen, Germany as one of The Ten Most Beautiful Cars in the World.[17]
In 1984 he bought back a 1936 Duesenberg Convertible Coupe for $800,000 that he sold to Las Vegas-based businessman William F. Harrah in 1961 for $5,000.[18]
Over the period of 1959 to 2000 he gave the Bugatti Type 51 Dubos several restorations from its reverted Grand Prix No. 51133 chassis design to its former famous Dubos Coupe design with a dark purple paint.[19]
In the early 2000s, the Nethercutt Collection expanded with a 40,000 square foot addition to the tower and a 60,000 square foot new display building directly across the street called the Nethercutt Museum, which is self-guided. Outside of the museum are his CPR steam locomotive Royal Hudson No. 2839 with a 1912 Pullman private car. By 2004, Nethercutt Collection and Museum included nearly 250 automobiles and led Autoweek to call the Nethercutt Collection one of America's five greatest automobile museums.[7]Jay Leno described Nethercutt's collection as a "Smithsonian-style effort on the history of transportation in America" and "the hall of fame for cars."[20] Nethercutt passed his company and the collection down to his son Jack with his wife, Helen.[20]
Every year, Nethercutt would take dozens of cars from the collection with family, friends, and invited guests on a cruise through the hills to a picnic at Frazier Park with catered foods from the professional chefs at the collection. The event was described as one of the most exclusive items on any car lover's wish list. As Autoweek magazine put it, "You can be as rich as Bill Gates or have a collection as big as that of the Sultan of Brunei, but you don't get a personal invitation from J.B. Nethercutt himself."[3]
Nethercutt is widely regarded to be the greatest car restorer of all time.[4][3][2][21][5]
Philanthropy
In 1985 he donated US$1 million to the town of Kenora, Canada for a new emergency department at the hospital.[22] In 1986, he donated several million to the UCLA Medical Center, Santa Monica, which led to the construction of the six-story Merle Norman Pavilion complex.[23]
Nethercutt married his high school sweetheart Dorothy Sykes in 1933. Dorothy was a collector of David Winter sculpted ceramics, including cottages, miniature pianos, and dolls which are featured in the Nethercutt Collection.[24] Their marriage lasted over 70 years and they had two children, Jack and Robert, later having two grandchildren. Through Jack and his wife Helen he had three great-grandchildren, the Richards.[1][25]
He was an avid fisher and frequently visited Lake of the Woods near Kenora, Canada. Nethercutt once diverted his plane to Kenora for a fry feast at Ye Old Chip Truck.[26]
