Heart North and Mid Wales

Heart North and Mid Wales
Broadcast areaNorth and Mid Wales
FrequencyFM:
RDSHEART
BrandingThis is Heart
Programming
FormatHot Adult Contemporary
NetworkHeart
Ownership
OwnerCommunicorp UK
OperatorGlobal
Capital Cymru,
Capital North West and Wales
Heart South Wales
Smooth Wales
History
First air date
4 January 2011
Links
WebsiteHeart North and Mid Wales

Heart North and Mid Wales is a regional radio station owned by Communicorp UK and operated by Global Radio as part of the Heart network. It broadcasts to North and Mid Wales from studios in Gwersyllt, near Wrexham.[1]

Heart North and Mid Wales launched at 6am on Tuesday 6 May 2014, replacing the former Heart North West and Wales station. The rebrand coincided with the relaunch of Heart South Wales - meaning a fully separate North and Mid Wales licence, effectively restoring a regional service to South and West Wales.[2]

History

In December 2008, GMG Media was awarded an FM licence to launch a new Real Radio station serving North and Mid Wales. Initially, the company pledged to produce separate local programming and news bulletins for the region in addition to off-peak pan-Wales output. Following an agreed format change request, the existing service covering south and west Wales was instead expanded to form a national service with no opt-outs. Real Radio Wales began broadcasting to the area at 8am on Tuesday 4 January 2011.[3]

On 6 February 2014, Global Radio reached an agreement to sell the Northern licence for Real Radio Wales and seven other stations across the UK to Communicorp.[4] The adjoining South and West Wales licence remains under Global's ownership. Under OFCOM rules, the sale required the then all-Wales station to be split into two with separate Heart stations launched under separate owners.[5][6]

The new Heart North and Mid Wales station launched at 6am on Tuesday 6 May 2014. The move coincided with the rebrand and relaunch of Heart's North West and Wales and Cymru stations as part of the Capital network. The Heart and Capital stations share facilities at Global's studios in Gwersyllt, near Wrexham.[2]

In February 2019, following OFCOM's decision to relax local content obligations from commercial radio, Global announced it would replace Heart North and Mid Wales' local breakfast and weekend shows with networked programming from London.[7]

As of 3 June 2019, the station's local output consists of a three-hour Drivetime show on weekdays, alongside local news bulletins, traffic updates and advertising.[8]

Analogue (FM)

Transmitter Site Frequency Power RDS Name PI Code Area County
Wrexham-Rhos 88.0 MHz 1.4W Heart C3AA Wrexham, Chester, and Shropshire Clwyd
Long Mountain 102.8 MHz 0.2W Heart C3AA Welshpool, Oswestry Powys and Shropshire
Llandinam 106.0 MHz 0.04W Heart C6A3 Powys Wales
Moel-y-Parc 106.9 MHz 0.45W Heart C3AA Rhyl Flintshire
Arfon 107.2 MHz 0.45W Heart C3AA Bangor Gwynedd
Gwaenysgor 107.3 MHz 0.07W Heart C3AA Prestatyn Clwyd
Aberystwyth 107.7 MHz 13W Heart C3AA Aberystwyth Ceredigion

Digital (DAB)

Multiplex Name Bitrate Short Label Long Label SID
MuxCo North East Wales & West Cheshire 40kbit/s Heart Heart N&M Wales C2DF

On air date March 2013[9]

Programming

All networked programming originates from Global's London headquarters, including Heart Breakfast with Jamie Theakston and Amanda Holden.

Regional programming is produced and broadcast from the Wrexham studios from 4-7pm on weekdays,[10] presented by Oli Kemp and Megan Llyn.[11]

News

Global's Cardiff Bay and Wrexham newsrooms broadcast hourly regional news bulletins from 6am-7pm on weekdays and 6am-12pm at weekends with headlines on the half hour during weekday breakfast and drivetime shows.[10]

National news updates air hourly from Global's London headquarters at all other times.

References

  1. ^ Global confirms Heart expansion details Radio Today, 14 April 2014
  2. ^ a b Global confirms Heart expansion details, Radio Today, 14 April 2014
  3. ^ "Real covers Wales in January". 29 November 2010.
  4. ^ Sandle, Paul (6 February 2014). "Denis O'Brien buys eight UK radio stations from Global Radio". Reuters. Archived from the original on 8 December 2015. Retrieved 10 February 2014.
  5. ^ "Global confirms Heart expansion details". 14 April 2014.
  6. ^ "Real Radio sold as part of £30m deal". 7 February 2014.
  7. ^ Global to network Capital, Heart and Smooth breakfast shows, RadioToday, 26 February 2019
  8. ^ Amanda Holden to join Jamie Theakston for Heart UK Breakfast, Radio Today, 29 April 2019
  9. ^ Radio Listeners Guide 2010
  10. ^ a b Public File - North Wales, heart.co.uk, 1 June 2019
  11. ^ Lois Makes a Comeback!, heart.co.uk, 8 January 2020

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