Launched on 29 August 2019, Heart 90s is a rolling music service playing non-stop “feel good” music from the 1990s. It has its own dedicated live breakfast show, hosted by Kevin Hughes, 6–10am on weekdays.[1][2] At other times, the station is mostly an automated service.
The first song played on the station was "Wannabe" by the Spice Girls. On 12 November 2019, the station launched on Sky channel 0217, following sister station Heart Dance launching on there a month earlier.