One of Guaraná Antarctica's 2006 commercials featured Argentine football player Diego Maradona finding himself wearing the yellow jersey of the Brazilian team and singing the Brazilian national anthem before waking up and proclaiming it was a nightmare, because he had drunk too much guaraná the day before.[5]
Guaraná Antarctica aired a controversial commercial showing the guarana berry plantations in the Amazon region while a narrator explained the basics of the process of producing Guaraná Antarctica and introduced the audience to the guaraná tree. By the end of the spot, the narrator turns to the audience and says: "Now ask Coca-Cola to show you the coca tree...".[6] This spot was a direct attack to Coca-Cola and how its flagship product initially contained cocaine. In response, Coca-Cola aired equally controversial commercials for its guaraná-based Kuat drink, such as one in which former World No. 1 Tennis PlayerGustavo Kuerten asks a street vendor for a guaraná, to which the vendor responds by throwing him a can of Guaraná Antarctica, which Kuerten throws back to the vendor. After a few exchanges, Kuerten proceeds to say: "joga direito!" ("throw it the right way"), which prompts the vendor to toss him a can of Kuat.[citation needed]
^National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN978-0-309-48834-1. PMID30844154. Retrieved 2024-12-05.
