Gilbert's son Laurent became the chief winemaker in 1987.[3] Sofian Himeur, the grandson of Gilbert Gruet, briefly served as assistant winemaker[4] before leaving to work at Iron Horse, and then VARA Winery & Distillery.
Initially, the production was marketed to restaurants, including to sommeliers in New York, where it became a favorite. Over thirty years, production increased from 2,000 cases to 200,000 cases annually.[3] As of 2017, it had become New Mexico's largest wine producer.[5]
In 2015 Gruet was purchased by Precept Wine of Seattle, Washington.[3]
Reception
Gruet has been called by Vinepair "America’s best sparkling wine.”[4]Wine Spectator rated its non-vintage brut sparkling wine at 90 points,[6] and in 2017 ranked Gruet's Brut as a top 100 value wine. Bon Appétit called it as "crisp, dry, [and] elegant", and a "best bang for your buck". Martha Stewart Living praised its sparkling rosé.[3][7]
In blind tastings in the Champagne region, against French champagnes, its blanc de blanc placed second and third.[3] At the 2020 San Francisco International Wine Competition, Gruet's Blanc de Noirs won gold, and its Blanc de Blancs won silver. The same year, it also won gold for its Brut Rose, and silver for its Blanc de Noirs and Blanc de Blancs at the Houston International Wine Competition and gold medals for its Sauvage and Brut Rose at the Sunset International Wine Competition.[8]