Good & Plenty

Good & Plenty
Pieces of Good & Plenty
Product typeCandy coated licorice
OwnerHighlander Partners/Iconic IP Interests[1]
Produced byThe Hershey Company
CountryPhiladelphia, Pennsylvania, U.S.
Introduced1893; 132 years ago (1893)
Related brandsTwizzlers
MarketsUnited States
Previous ownersQuaker City Chocolate & Confectionery Company
Warner-Lambert
Leaf, Inc.
Ambassador(s)Choo Choo Charlie
Tagline"Love my Good and Plenty!"
Websitehersheyland.com/goodandplenty

Good & Plenty is a brand of licorice candy. The candy is a narrow cylinder of sweet black licorice, coated in a hard candy shell to form a capsule shape. The pieces are colored bright pink and white and presented in a purple box or bag.

History

Good & Plenty was first produced by the Quaker City Chocolate & Confectionery Company of Philadelphia, Pennsylvania in 1893.[2] Although Necco Wafers is almost half a century older, Good & Plenty is the oldest continually produced American candy brand.[3] A second candy, Good & Fruity, is a multicolored, multi-flavor candy of the same shape.

Warner-Lambert purchased Quaker City in 1973 and sold it to Leaf Candy Company (owned by Beatrice Foods) in 1982. It is now produced by Hershey Foods,[4] under license from owners of the brand, Highlander Partners, a Dallas-based global private equity firm.

Beginning around 1950, a cartoon character named "Choo-Choo Charlie" appeared in Good & Plenty television commercials. Choo-Choo Charlie was a boy pretending to be a railroad engineer.[5] He would shake a box of the candy in his hand in a circular motion, imitating a train's pushrods and making a sound like a train. Advertising executive Russ Alben wrote the "Choo-Choo Charlie" jingle[6] based on the popular song "The Ballad of Casey Jones".

See also

References

  1. ^ "Highlander Buys Big Candy Portfolio". Private Equity Professional. April 30, 2018. Retrieved January 11, 2021. The acquisition ... was made by Highlander through Iconic IP Interests
  2. ^ Smith, Andrew F. (2013). The Oxford Encyclopedia of Food and Drink in America. Oxford University Press USA. p. 261. ISBN 9780199734962.
  3. ^ John, Steven (July 8, 2022). "10 Candies That Are Way Older Than You Think". Eat This, Not That!. Retrieved September 2, 2024.
  4. ^ Ono, Yumiko (October 21, 1996). "Hershey Will Buy Candy Unit From Huhtamaki Oy's Leaf". The Wall Street Journal. Retrieved January 11, 2021.
  5. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 108. ISBN 0-8118-0936-6.
  6. ^ Russell, Mallory (2012-08-28). "Former Ogilvy Creative Director Russ Alben Dies". Advertising Age. Retrieved 2012-10-02.
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